The new interior design of the 50,000-sf space for the American Automobile Association’s (AAA) Northern California, Nevada, and Utah headquarters includes collaborative spaces and attempts to embrace the atmosphere of a classic American road trip.
The building’s redesign, which was handled by HGA, includes the addition of custom Knoll workstations, a conference center, a café area with meeting areas, and a high-impact entryway. The theme of the “American road trip” was incorporated throughout the space.
The boardroom, for example, features a wood treatment that resembles tire tracks and a table with vintage hubcaps. Additionally, headlight light fixtures are found in the conference room and meeting nooks are inspired by 1970s rest areas. Commissioned photography featuring Northern California, Nevada, and Utah environments was made into window film to create the sensation of looking through a car window.
Photo: HGA.
AAA wanted to new space to attract a younger clientele and workforce, while also retaining the employees they currently have. HGA found that many of the meetings that occur in the office involve four or fewer people, so the firm was able to save AAA substantial square footage and allot significantly more space for meetings by reducing the size of typical conference rooms that previously seated eight to 10 employees.
See Also: Telecommunications company’s remodeled headquarters makes use of its unique H shape
“We spent a significant amount of time upfront with AAA to find out what was working really well and what things could be improved,” says Melissa Pesci, Principal and Vice President at HGA, in a release. ““AAA had previously established a work environment that was incredibly supportive of focused work, but in an effort to attract a millennial workforce as well as better support and inspire the current employees, AAA wanted a space that was more balanced between offering this focused space in addition to a variety of dynamic collaboration spaces.”
Related Stories
| Jun 5, 2013
USGBC: Free LEED certification for projects in new markets
In an effort to accelerate sustainable development around the world, the U.S. Green Building Council is offering free LEED certification to the first projects to certify in the 112 countries where LEED has yet to take root.
| Jun 4, 2013
SOM research project examines viability of timber-framed skyscraper
In a report released today, Skidmore, Owings & Merrill discussed the results of the Timber Tower Research Project: an examination of whether a viable 400-ft, 42-story building could be created with timber framing. The structural type could reduce the carbon footprint of tall buildings by up to 75%.
| Jun 3, 2013
Construction spending inches upward in April
The U.S. Census Bureau of the Department of Commerce announced today that construction spending during April 2013 was estimated at a seasonally adjusted annual rate of $860.8 billion, 0.4 percent above the revised March estimate of $857.7 billion.
| Jun 3, 2013
Trifecta of awards recognize Vision/Rubenstein campus, Bayer Healthcare HQ
When Vision Equities, LLC and Rubenstein Partners purchased the 200-acre former Alcatel-Lucent campus in Whippany a little more than two years ago, the partnership recognized the property’s potential to serve as a benchmark infill revitalization for the State of New Jersey.
| May 31, 2013
Nation's first retrofitted zero-energy building opens in California
The new training facility for IBEW/NECA is the first commercial building retrofit designed to meet the U.S. Department of Energy’s requirements for a net-zero energy building.
| May 29, 2013
Realtors report positive trends in commercial real estate market
Realtors who practice commercial real estate have reported an increase in annual gross income for the third year in a row, signaling the market is on the road to recovery.
| May 24, 2013
First look: Revised plan for Amazon's Seattle HQ and 'biodome'
NBBJ has released renderings of a revised plan for Amazon's new three-block headquarters in Seattle. The proposal would replace a previously approved six-story office building with a three-unit "biodome."
| May 20, 2013
Jones Lang LaSalle: All U.S. real estate sectors to post gains in 2013—even retail
With healthier job growth numbers and construction volumes at near-historic lows, real estate experts at Jones Lang LaSalle see a rosy year for U.S. commercial construction.
| May 3, 2013
'LEED for all GSA buildings,' says GSA Green Building Advisory Committee
The Green Building Advisory Committee established by the General Services Administration, officially recommended to GSA that the LEED green building certification system be used for all GSA buildings as the best measure of building efficiency.
| May 2, 2013
A snapshot of the world's amazing construction feats (in one flashy infographic)
From the Great Pyramids of Giza to the U.S. Interstate Highway System, this infographic outlines interesting facts about some of the world's most notable construction projects.
