The new interior design of the 50,000-sf space for the American Automobile Association’s (AAA) Northern California, Nevada, and Utah headquarters includes collaborative spaces and attempts to embrace the atmosphere of a classic American road trip.
The building’s redesign, which was handled by HGA, includes the addition of custom Knoll workstations, a conference center, a café area with meeting areas, and a high-impact entryway. The theme of the “American road trip” was incorporated throughout the space.
The boardroom, for example, features a wood treatment that resembles tire tracks and a table with vintage hubcaps. Additionally, headlight light fixtures are found in the conference room and meeting nooks are inspired by 1970s rest areas. Commissioned photography featuring Northern California, Nevada, and Utah environments was made into window film to create the sensation of looking through a car window.
Photo: HGA.
AAA wanted to new space to attract a younger clientele and workforce, while also retaining the employees they currently have. HGA found that many of the meetings that occur in the office involve four or fewer people, so the firm was able to save AAA substantial square footage and allot significantly more space for meetings by reducing the size of typical conference rooms that previously seated eight to 10 employees.
See Also: Telecommunications company’s remodeled headquarters makes use of its unique H shape
“We spent a significant amount of time upfront with AAA to find out what was working really well and what things could be improved,” says Melissa Pesci, Principal and Vice President at HGA, in a release. ““AAA had previously established a work environment that was incredibly supportive of focused work, but in an effort to attract a millennial workforce as well as better support and inspire the current employees, AAA wanted a space that was more balanced between offering this focused space in addition to a variety of dynamic collaboration spaces.”
Related Stories
| Nov 28, 2012
Project team to showcase design for first mixed-use retail center of its kind in Mexico City
Project reaching construction milestone, offering national model for urban development in Mexico.
| Nov 6, 2012
Goettsch Partners designs new tower in Shunde, China
200-meter-tall building will be located between Guangzhou and Hong Kong.
| Nov 1, 2012
Greenbuild 2012 Report: Green Architecture Firms
Design firms deliver gold, platinum, even net-zero projects
| Oct 17, 2012
Denver office building makes use of single-component wall system for retrofit
The Building Team selected Centria's Formawall Dimension Series to help achieve the retrofit project's goals of improved aesthetics, sustainability, and energy efficiency.
| Oct 10, 2012
Foster + Partners to Design New 425 Park Avenue Tower
Conceptual designs submitted by Foster, Hadid, Koolhaas and Rogers to be on exhibit during Municipal Art Society’s Annual Symposium
| Oct 5, 2012
2012 Reconstruction Award Bronze Winner: DPR Construction, Phoenix Regional Office, Phoenix, Ariz.
Working with A/E firm SmithGroupJJR, DPR converted a vacant 16,533-sf one-time “adult-themed boutique” in the city’s reemerging Discovery Triangle into a LEED-NC Platinum office, one that is on target to be the first net-zero commercial office building in Arizona.
| Oct 5, 2012
2012 Reconstruction Award Bronze Winner: Walsh Group Training and Conference Center, Chicago, Ill.
With its Building Team partners—architect Solomon Cordwell Buenz, structural engineer CS Associates, and M/E engineer McGuire Engineers—Walsh Construction, acting as its own contractor, turned the former automobile showroom and paperboard package facility into a 93,000-sf showcase of sustainable design and construction.
| Oct 4, 2012
2012 Reconstruction Awards Gold Winner: Rice Fergus Miller Office & Studio, Bremerton, Wash.
Rice Fergus Miller bought a vacant and derelict Sears Auto and converted the 30,000 gsf space into the most energy-efficient commercial building in the Pacific Northwest on a construction budget of around $100/sf.
| Sep 24, 2012
Reed Construction completes Lafarge headquarters in Chicago
Reed Construction was contracted to complete the full third floor build-out which included the construction of new open area work space, private offices, four conference rooms with videoconferencing capabilities and an executive conference boardroom.
| Sep 13, 2012
Margulies Perruzzi Architects completes office design for Pioneer Investments
MPA updated the office design and additional support space consisting of five floors at Pioneer’s Boston office located at 60 State Street.
