The new interior design of the 50,000-sf space for the American Automobile Association’s (AAA) Northern California, Nevada, and Utah headquarters includes collaborative spaces and attempts to embrace the atmosphere of a classic American road trip.
The building’s redesign, which was handled by HGA, includes the addition of custom Knoll workstations, a conference center, a café area with meeting areas, and a high-impact entryway. The theme of the “American road trip” was incorporated throughout the space.
The boardroom, for example, features a wood treatment that resembles tire tracks and a table with vintage hubcaps. Additionally, headlight light fixtures are found in the conference room and meeting nooks are inspired by 1970s rest areas. Commissioned photography featuring Northern California, Nevada, and Utah environments was made into window film to create the sensation of looking through a car window.
Photo: HGA.
AAA wanted to new space to attract a younger clientele and workforce, while also retaining the employees they currently have. HGA found that many of the meetings that occur in the office involve four or fewer people, so the firm was able to save AAA substantial square footage and allot significantly more space for meetings by reducing the size of typical conference rooms that previously seated eight to 10 employees.
See Also: Telecommunications company’s remodeled headquarters makes use of its unique H shape
“We spent a significant amount of time upfront with AAA to find out what was working really well and what things could be improved,” says Melissa Pesci, Principal and Vice President at HGA, in a release. ““AAA had previously established a work environment that was incredibly supportive of focused work, but in an effort to attract a millennial workforce as well as better support and inspire the current employees, AAA wanted a space that was more balanced between offering this focused space in addition to a variety of dynamic collaboration spaces.”
Related Stories
Office Buildings | Sep 19, 2018
Manhattan’s Meatpacking District has a new tallest tower
CetraRuddy designed the office building.
Office Buildings | Sep 17, 2018
TaylorMade Canada HQ includes golf laboratory and product showroom
ZZen Design Build was the general contractor for the project.
Office Buildings | Sep 5, 2018
Facebook’s new Frank Gehry-designed Menlo Park HQ extension includes a massive green roof
Level 10 Construction was the general contractor for the project.
Office Buildings | Aug 27, 2018
The open office isn't dead
The degree of open or enclosed doesn't matter in high-performing work environments. If the space is designed to function well, all individual space types are rated as equally effective.
Office Buildings | Aug 17, 2018
An elliptical office building goes with the flow in Boston
Exterior design cuts waste, saves energy, says Building Team members.
Office Buildings | Aug 14, 2018
Flexibility tops office workers' wish lists, followed by healthcare
A survey of 1,000 office workers in the US and UK found that men value health insurance above any other work perk, whereas women would prefer more flexibility in their office job.
Office Buildings | Aug 13, 2018
There's more to the open office than headlines suggest
A study found that contrary to popular belief, the open office did not encourage—but rather, inhibited—face-to-face communication.
Office Buildings | Jul 31, 2018
Office trends 2018: Campus consolidations bring people together
Companies create community-rich work environments where employees can thrive.
Office Buildings | Jul 25, 2018
New study on occupant comfort advances Saint Gobain’s design approach for renovation and new construction
The building products giant gauges its employees’ perceptions of old and new headquarters environments.
Office Buildings | Jul 18, 2018
A day in the life of an ‘agile worker’
When our Gensler La Crosse office relocated last year, we leveraged the opportunity to support an agile workplace strategy (aka, no assigned seating). Here’s what I’ve experienced firsthand.
