High-rise office developers and tenants are eager to post their company names and logos in lights on new office towers, but the city has historically made it difficult to do so.
The Boston Redevelopment Authority has had an informal approach to its signage rules with little in writing to guide developers; however, a spike in office construction has prompted the board to work on a new, more formal sign policy. Until the past few years, only about a half dozen corporate signs could be found atop the city’s tall buildings.
Recent projects near the waterfront, though, have included prominent corporate signage, and more requests are soon likely. A Redevelopment Authority spokesman told the Boston Globe that the preference is for distinctive looking buildings to dominate the skyline, not brightly lit signs.
The new rules will be treated more like guidelines, the starting point for negotiations in many cases, the Globe reported.
Related Stories
| Mar 12, 2014
London grows up: 236 tall buildings to be added to skyline in coming decade, says think tank
The vast majority of high-rise projects in the works are residential towers, which could help tackle the city's housing crisis, according to a new report by New London Architecture.
| Mar 4, 2014
Kettler to begin construction on Bethesda high-rise apartment complex
The 101-unit high-rise, called Element 28, is designed to achieve a LEED Silver certification.
| Feb 25, 2014
NYC's Hudson Spire would be nation's tallest tower if built
Design architect MJM + A has released an updated design scheme for the planned 1,800-foot-tall, superthin skyscraper.
| Feb 20, 2014
5 myths about cross laminated timber
A CLT expert clears up several common misconceptions and myths surrounding the use of wood as a building material.
| Feb 17, 2014
Developer plans to 'crowdfund' extended stay hotel in Manhattan
Want to own a piece of Manhattan hotel real estate? Developer Rodrigo Nino is inviting individual investors to put up $100,000 each for his latest project, 17 John.
| Feb 14, 2014
Must see: Developer stacks shipping containers atop grain silos to create student housing tower
Mill Junction will house up to 370 students and is supported by 50-year-old grain silos.
| Feb 13, 2014
Related Companies, LargaVista partner to develop mixed-use tower in SoHo
The site is located at the gateway to the booming SoHo retail market, where Class A office space is scarce yet highly in demand.
| Feb 5, 2014
7 towers that define the 'skinny skyscraper' boom [slideshow]
Recent advancements in structural design, combined with the loosening of density and zoning requirements, has opened the door for the so-called "superslim skyscraper."
| Feb 3, 2014
Gehry wins bid to design Berlin's tallest tower [slideshow]
The architect's "rotating cubes" scheme for the 300-unit residential tower beat out design submissions by eight other prominent firms, including Adjaye Associates and David Chipperfield Architects.
| Jan 31, 2014
Trump Hotel Collections announces luxury hotel for Rio de Janeiro
The 13-story, 171-guestroom Trump Rio will be Trump Hotel Collection’s first property in South America and the only luxury hotel in the neighborhood when it opens in 2016.
