flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

Brookfield expands its ‘office of the future’ brand to Houston

Office Buildings

Brookfield expands its ‘office of the future’ brand to Houston

The developer engaged four design firms to come up with unique suites it will market under its DesignHive label. 


By John Caulfield, Senior Editor | March 24, 2017

Gensler, Inventure Design, Ziegler Cooper, and Rottet Studio have each designed a suite within a tower in Houston that Brookfield Property Partners plans to market as offices of the future, with an emphasis on bold design and collaboration. Image: Brookfield Property Partners

On the 37th floor of the 51-story 1600 Smith building in Houston, four design firms have each developed spec office suites that are being positioned as showcases for next-generation work environments.

Brookfield Property Partners, the real estate developer, gave these firms—Gensler, Rottet Studio, Ziegler Cooper Architects, and Inventure Design—pretty much carte blanche to come up with their vision for the office of the future. When construction is completed next month, Brookfield intends to market these suites under the brand DesignHive by Brookfield Houston.

O’Donnell/Snider Construction is doing the renovation work on all four suites.

The design firms have enjoyed unusual freedom on this project, within a building that hadn’t been renovated since it opened in 1984. Other than a budget, “there were no real set parameters, and no client,” said Laura Nagala, Ziegler Cooper’s project designer for DesignHive Houston. Dean Strombom, AIA, LEED BD+C, a principal at Gensler, noted that DesignHive gives his firm “the opportunity to take a look at how are people going to work in the future, [and] what are the things that are important.”

Yishio Kuo, NCIDQ, LEED AP ID+C, Gensler’s design director on this project, said that the suite design acknowledges that “people work anywhere, anyplace, any time.”

In a written response to questions from BD+C, Brookfield stated that the overall goal of DesignHive is “innovation.” And in videotaped interviews, its design partners talked about “collaboration” and “creating exciting spaces” as abiding guidelines for their suites.

“We saw this as a great opportunity for the firms to bring a completely fresh vision to 1600 Smith,” says Paul Frazier, EVP and Head of Brookfield’s Houston Region. “The tower’s rich history will remain ever-present, but through new eyes, DesignHive will reimagine each space’s design potential, and attract tenants who may not have considered the iconic tower previously.”

Brookfield and its design partners in Houston are keeping the specifics about the design of each suite—whose sizes range from 2,815 sf to 4,193 sf —close to the vest until next month’s opening. Brookfield also hasn’t said yet whether it intends to expand the DesignHive brand into other markets, except to note that it hopes the brand “resonate[s] across all tenant categories, broadening the spectrum of potential tenants and accelerating leasing velocity.”

 

 

DesignHive is the brand under which Brookfield is promoting new office designs in Houston and Los Angeles. The developer hasn't said yet whether it will bring that brand to other metros.  Image: Brookfield Property Partners.

 

Two years ago, Brookfield launched DesignHive when it conducted a competition involving six architecture firms—Wolcott, Unispace, Rottet Studio, Schlemmer Algaze Associates, Interior Architects, and Gensler—for which each designed a spec suite in one of two buildings in Los Angeles: the 52-story Gas Company Tower, and the Wells Fargo Center.

“What we are doing with DesignHive in downtown Los Angeles is demonstrating that high-rise buildings—with great architecture and design, amenities, common areas, infrastructure, connectivity, parking and access to public transit—can be the preferred option for many creative uses as well as for traditional service firms,” Bert Dezzutti, EVP of Brookfield’s western region, told Interior Design magazine at the time.

When the L.A. DesignHive opened in May 2015, the website L.A. Downtown reported the only parameters that Brookfield imposed on its six designers was a budget and the type of tenant. The six L.A. suites ranged from 3,792 sf to 4,535 sf.

•Gensler’s “law firm of the future” in the Wells Fargo Center has a concierge-style reception desk, and open and private workstations to spark collaboration.

•SAA’s 4,320-sf suite for a boutique trading and investment firm has a purple-and-gold color scheme that’s supposed to signify wealth and power, Italianate wall coverings, and a chandelier over a bar.

•Interior Architects’ suite, for the technology consulting sector, features lightweight furniture that can be moved around easily. There are practically no walls in this suite.

•Rottet’s design, for a fashion media tenant, includes custom wall art and Ikea furniture.

•Unispace’s 4,378-sf suite, for a cloud-based computing company, includes hanging ceiling raindrop sculptures and a mural of the earth’s atmosphere and clouds. The space opened with a break area with Nintendo Wii and a glass booth to make private phone calls.

•Wolcott designed its suite for a law firm, too, albeit one targeting younger clients. The space includes hangout areas with oversized pillows and two pod structures that look like teepees.

 

Related Stories

| Sep 2, 2014

Ranked: Top green building sector AEC firms [2014 Giants 300 Report]

AECOM, Gensler, and Turner top BD+C's rankings of the nation's largest green design and construction firms. 

| Sep 1, 2014

Ranked: Top federal government sector AEC firms [2014 Giants 300 Report]

Clark Group, Fluor, and HOK top BD+C's rankings of the nation's largest federal government design and construction firms, as reported in the 2014 Giants 300 Report. 

| Aug 29, 2014

China Syndrome: How long will U.S. firms keep milking the Middle Kingdom?

U.S. architecture and engineering firms like Goettsch Partners have been enjoying full employment in China. But will there come a point when Chinese officials—and Chinese designers—say, We can handle this? BD+C's Robert Cassidy digs into this issue.  

| Aug 28, 2014

Stantec releases design for Edmonton's tallest tower

At 227 meters, Stantec Tower will be the tallest building in the city, dwarfing the two next-tallest: Epcor Tower and Manulife Tower. 

| Aug 27, 2014

Designs for community-based workspace in Carlsbad unveiled

Cruzan announced make, a 175,000-square-foot office redevelopment project on the coast of Carlsbad, Calif. Cruzan will usher this next generation of community-based, integrated workspace into existence in fall 2014.

| Aug 25, 2014

Tall wood buildings: Surveying the early innovators

Timber has been largely abandoned as a structural solution in taller buildings during the last century, in favor of concrete and steel. Perkins+Will's Rebecca Holt writes about the firm's work in surveying the burgeoning tall wood buildings sector.

| Aug 25, 2014

'Vanity space' makes up large percentage of world's tallest buildings [infographic]

Large portions of some skyscrapers are useless space used to artificially enhance their height, according to the Council on Tall Buildings and Urban Habitat.

| Aug 25, 2014

Photographer creates time-lapse video of 1 WTC using 30,000 photos

Choosing from 30,000 photos he took from the day construction began in 2006 to the day when construction was finished in 2012, Brooklyn-based photographer Benjamin Rosamund compressed 1,100 photos to create the two-minute video.

| Aug 19, 2014

Goettsch Partners unveils design for mega mixed-use development in Shenzhen [slideshow]

The overall design concept is of a complex of textured buildings that would differentiate from the surrounding blue-glass buildings of Shenzhen.

| Aug 18, 2014

From icon to breadbasket: Gehry building to be turned into Whole Foods

The Howard Hughes Corporation, in association with architecture firm Cho Benn Holback + Associates, plans to turn the building—at least the majority of it—into a Whole Foods. 

boombox1
boombox2
native1

More In Category



Sustainable Design and Construction

Northglenn, a Denver suburb, opens a net zero, all-electric city hall with a mass timber structure

Northglenn, Colo., a Denver suburb, has opened the new Northglenn City Hall—a net zero, fully electric building with a mass timber structure. The 32,600-sf, $33.7 million building houses 60 city staffers. Designed by Anderson Mason Dale Architects, Northglenn City Hall is set to become the first municipal building in Colorado, and one of the first in the country, to achieve the Core certification: a green building rating system overseen by the International Living Future Institute.


MFPRO+ News

San Francisco unveils guidelines to streamline office-to-residential conversions

The San Francisco Department of Building Inspection announced a series of new building code guidelines clarifying adaptive reuse code provisions and exceptions for converting office-to-residential buildings. Developed in response to the Commercial to Residential Adaptive Reuse program established in July 2023, the guidelines aim to increase the viability of converting underutilized office buildings into housing by reducing regulatory barriers in specific zoning districts downtown. 

halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021