Six years after WeWork took the office market by storm with its breakthrough co-working real estate concept, the New York-based startup set its eyes on the next big opportunity for its communal real estate business model: co-living.
WeLive launched early last year with locations in Lower Manhattan and Arlington, Va., and the company has plans to expand to as many as 14 cities in the coming years.
WeLive turns the traditional multifamily rental model on its head. Gone is the long-term lease agreement; Tenants are “members” who can stay month to month, even day to day. Eventually, as the WeLive network expands, members will be able to move freely city to city, as needed, at no additional cost.
From a practicality standpoint, co-living makes complete sense for young, single, and highly mobile working professionals. The spaces are well designed, fully furnished, filled with attractive amenities, and come complete with all the niceties of modern living: towels and linens, housekeeping services, HDTVs, premium cable, high-speed WiFi, concierge staff, even free refreshments like tea, coffee, and fruit water. Think apartment complex meets hotel—but with a crucial twist.
The secret sauce, according to WeWork, is the “We” in WeLive: spaces and programs designed to foster a strong sense of community and connection with other members. Each location has a full-time community concierge team, which organizes events like movie nights, cocktail hours, and formal and informal meals in a communal kitchen. The mailroom and laundry room double as bars and event spaces, and amenities like a rooftop deck and a hot tub encourage tenants to meet and mingle.
WeWork has no shortage of competitors in the co-living market space. Common, HubHaus, Krash, Node, Open Door, Pure House, and Roam Co-living are among the dozen or so startups that are aiming to profit from the mainstreaming of the “hacker house,” commune, or boarding house dwelling models. Investors have taken notice, and have pumped millions into these fledgling businesses. (Common, for instance, has raised more than $23 million from multiple investors since its founding in 2015. With this funding, the startup has opened 13 developments across four metros: Chicago, New York, San Francisco area, and Washington, D.C.)
While it’s too early to claim any of these budding businesses as a resounding success, the co-living craze is the latest example of the startup world looking to shake up the slow-to-evolve, $228 trillion (yes, trillion! tinyurl.com/REworth) global real estate market. Whether it’s Google, WeWork, or Airbnb—or countless other startups and tech firms—it is clear that investors see colossal dollar signs tied to disrupting the tried-and-true real estate and construction markets.
Will your firm join them?
Related Stories
| Sep 15, 2014
Ranked: Top international AEC firms [2014 Giants 300 Report]
Parsons Brinckerhoff, Gensler, and Jacobs top BD+C's rankings of U.S.-based design and construction firms with the most revenue from international projects, as reported in the 2014 Giants 300 Report.
| Sep 15, 2014
Gen-Y-focused multifamily development under way in L.A.
The new urban residential community at 1001 S. Olive Street will offer open floor plans consisting of 64 studios, 109 one bedroom units, and 28 two-bedroom units, ranging in size from approximately 500 sq ft to 1,100 sq ft.
| Sep 9, 2014
Using Facebook to transform workplace design
As part of our ongoing studies of how building design influences human behavior in today’s social media-driven world, HOK’s workplace strategists had an idea: Leverage the power of social media to collect data about how people feel about their workplaces and the type of spaces they need to succeed.
| Sep 7, 2014
Behind the scenes of integrated project delivery — successful tools and applications
The underlying variables and tools used to manage collaboration between teams is ultimately the driving for success with IPD, writes CBRE Healthcare's Megan Donham.
| Sep 5, 2014
First Look: Zaha Hadid's Grace on Coronation towers in Australia
Zaha Hadid's latest project in Australia is a complex of three, tapered residential high-rises that have expansive grounds to provide the surrounding community unobstructed views and access to the town's waterfront.
| Sep 3, 2014
Ranked: Top local government sector AEC firms [2014 Giants 300 Report]
STV, HOK, and Turner top BD+C's rankings of the nation's largest local government design and construction firms, as reported in the 2014 Giants 300 Report.
| Sep 3, 2014
New designation launched to streamline LEED review process
The LEED Proven Provider designation is designed to minimize the need for additional work during the project review process.
| Sep 2, 2014
Ranked: Top green building sector AEC firms [2014 Giants 300 Report]
AECOM, Gensler, and Turner top BD+C's rankings of the nation's largest green design and construction firms.
| Sep 2, 2014
Extreme conversion: 17-story industrial silo to be converted to high-rise housing
As part of Copenhagen's effort to turn an industrial seaport into a bustling neighborhood, Danish architecture firm COBE was invited to convert a grain silo into a residential tower.
| Sep 2, 2014
Melbourne's tallest residential tower will have 'optically transformative façade'
Plans for Melbourne's tallest residential tower have been released by Elenberg Fraser Architects. Using an optically transformative façade and botanical aesthetic, the project seeks to change the landscape of Australia's Victoria state.
