CSI is revitalizing its brand as part of its continued pursuit of its mission: improving facility performance through better communication in the commercial-level construction industry. CSI is focusing on creating a strong, consistent brand experience for its diverse membership with training for its leadership, new programs and products, and a new look logo and tagline.
“CSI is recognized as the only community where you can network and collaborate with building experts across the design, building materials and construction disciplines,” CSI Brand Revitalization Task Team Chair Ronald L. Geren, CSI, CCS, CCCA, said. “We connect all members of the building team to the information they need to effectively communicate and improve project delivery.”
As part of the revitalization project, CSI has introduced a new logo and tagline, which were developed to reflect CSI’s continuing evolution to meet the needs of a changing building design and construction industry. The new logo and tagline, “Building Knowledge, Improving Project Delivery,” was developed by CSI’s Brand Revitalization Task Team, a group of members and external constituents who reflect CSI’s diverse membership.
“Our new logo and tagline are a very visible step in an ongoing revitalization process,” CSI President Gregory J. Markling, FCSI, CCS, CCCA, said. “We’re offering a variety of new and updated programs and initiatives, such as our growing certification program, updated standards and formats, online practice groups, and the CSI Academies, to help industry professionals stay on top of emerging trends and best practices.”
To develop a logo and tagline consistent with CSI’s mission and values, CSI sought input from its membership, as well as external constituents, including partners and prospective members. Task team members guided the organization’s efforts throughout the process. Task Team members include:
- Ronald L. Geren, CSI, CCS, CCCA, Brand Revitalization Task Team Chair
- Paul R. Bertram, Jr., FCSI, CDT
- Andrew Caruso, CDT
- Rob Cassidy
- Brandilyn B. Fry, CSI, CDT
- J. Brok Howard, CSI, CDT
- Gregory J. Markling, FCSI, CCS, CCCA
- Casey F. Robb, FCSI, CCPR
- David W. Vaughan, CSI, CCPR
For more information about the brand revitalization, visit www.csinet.org/brand.
About CSI
CSI is a national association dedicated to improving the documentation, management, and communication of building information as used by the construction community. CSI accomplishes its mission through the development of construction standards and formats such as MasterFormat and UniFormat; the promulgation of those formats through master guide specifications and building information management (BIM) software; training and certification programs, including the Construction Documents Technology (CDT) and Certified Construction Contract Administrator (CCCA) exams; publication of Construction Specifier magazine; and an ever-expanding membership of decision- makers who identify and specify building product solutions. CSI members include a cross-section of specifiers, architects, contractors, suppliers, and other construction project professionals who are touched by construction documentation. For more information, visit www.csinet.org, or call (800) 689- 2900.
Related Stories
Architects | May 23, 2023
DEI initiatives at KAI Enterprises, with Michael Kennedy, Jr. and Gyasi Haynes
Michael Kennedy, Jr. and Gyasi Haynes of KAI Enterprises, St. Louis, describe their firm's effort to create a culture of diversity, equity, and inclusion—and how their own experiences as black men in the design and construction industry shaped that initiative.
Multifamily Housing | May 23, 2023
One out of three office buildings in largest U.S. cities are suitable for residential conversion
Roughly one in three office buildings in the largest U.S. cities are well suited to be converted to multifamily residential properties, according to a study by global real estate firm Avison Young. Some 6,206 buildings across 10 U.S. cities present viable opportunities for conversion to residential use.
Architects | May 23, 2023
Ware Malcomb hires Francisco Perez-Azua as Director, Interior Architecture & Design, in its Miami office
Ware Malcomb hires Francisco Perez-Azua as Director, Interior Architecture & Design, in its Miami office.
K-12 Schools | May 22, 2023
The revival of single-building K-12 schools
Schools that combine grades PK through 12 are suddenly not so uncommon. Education sector experts explain why.
Architects | May 19, 2023
Snøhetta architects make a bid to unionize the firm's New York studio
Employees at the New York office of architecture firm Snøhetta have filed a petition with the National Labor Relations Board (NLRB) to unionize the studio. Snøhetta employees’ action marks the third time architects at a private-sector architecture studio in the U.S. took that step.
Healthcare Facilities | May 19, 2023
A new behavioral health facility in California targets net zero energy
Shortly before Mental Health Awareness Month in May, development and construction firm Skanska announced the topping out of California’s first behavioral health facility—and the largest in the nation—to target net zero energy. Located in Redwood City, San Mateo County, Calif., the 77,610-sf Cordilleras Health System Replacement Project is slated for completion in late 2024.
Government Buildings | May 18, 2023
GSA launches first biennial construction award program
Today, the U.S. General Services Administration (GSA) announced the new biennial GSA Construction Award program, which is seeking submissions this summer. The program was created to honor outstanding achievements in construction, with a focus on quality and craftsmanship, collaboration and team dynamics, sustainability, innovation, and technology. The first Construction Awards ceremony will take place in 2024.
K-12 Schools | May 17, 2023
Designing K-12 schools for students and safety
While bullying, mental health, and other acts of violence are all too common in schools today, designers have shown that smart and subtle preventive steps can make a big difference. Clark Nexsen’s Becky Brady shares how prevention and taking action at the design level can create safe and engaging learning environments.
Affordable Housing | May 17, 2023
Affordable housing advocates push for community-owned homes over investment properties
Panelists participating in a recent webinar hosted by the Urban Institute discussed various actions that could help alleviate the nation’s affordable housing crisis. Among the possible remedies: inclusionary zoning policies, various reforms to increase local affordable housing stock, and fees on new development to offset the impact on public infrastructure.
University Buildings | May 17, 2023
New UC Irvine health sciences building supports aim to become national model for integrative health
The new College of Health Sciences Building and Nursing & Health Sciences Hall at the University of California Irvine supports the institution’s goal of becoming a national model for integrative health. The new 211,660-sf facility houses nursing, medical doctorate, pharmacy, philosophy, and public health programs in a single building.
