While the entirety of Denver’s Wells Fargo Center may have just completed a three-year renovation process, it is the 86-foot floor-to-ceiling digital installation in the lobby that is getting all the attention. Five thin LED columns with screen resolutions that are six times that of normal HD are bringing life to the previously somber lobby of the building originally designed by Philip Johnson.
The five screens, when viewed together, create one cohesive canvas that alternates between artistic and conceptual images such as colorful swirling ink drops or realistic depictions of the surrounding Colorado landscape. A grove of trees rises 86-feet into the air and slowly sways in the breeze, changing with the time of day and the time of season; a flock of birds, animated in real-time, can fly across the screens for hours and never repeat the same flight pattern; and mountainscapes created from thousands of Instagram photos provide different viewing experiences depending on your proximity to the screens. The installation can serve a practical purpose, as well, such as displaying the five-day weather outlook.
The main goal was for the screens to feel like a giant window to the outside, according to Ed Purver, Senior Immersive Designer at ESI Design. The installation is visible from outside through the glass atrium and is quickly becoming a new tourist attraction in the city of Denver.
The lobby also underwent changes to make it more modern, social, and comfortable. New works of art, commissioned specifically for the site, furniture, and lighting were added in an effort to keep the original Philip Johnson aesthetic alive while giving the space a more modern feel.
You can view images of the display and a video below.
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Wells Fargo Center, Denver, by ESI Design from ESI Design on Vimeo.
Related Stories
Giants 400 | Jan 29, 2024
Top 80 Workplace Interior Construction Firms for 2023
STO Building Group, HITT Contracting, Clune Construction, Hensel Phelps, and JRM Construction Management top BD+C's ranking of the nation's largest workplace interior and interior fitout general contractors and construction management (CM) firms for 2023, as reported in the 2023 Giants 400 Report.
Giants 400 | Jan 29, 2024
Top 50 Workplace Interior Engineering Firms for 2023
AECOM, Jacobs, Alfa Tech Consulting Engineers, Tetra Tech High Performance Buildings Group, and IMEG top BD+C's ranking of the nation's largest workplace interior and interior fitout engineering and engineering/architecture (EA) firms for 2023, as reported in the 2023 Giants 400 Report.
Giants 400 | Jan 29, 2024
Top 160 Workplace Interior Architecture Firms for 2023
Gensler, Interior Architects, HOK, SmithGroup, and Perkins&Will top BD+C's ranking of the nation's largest workplace interior and interior fitout architecture and architecture engineering (AE) firms for 2023, as reported in the 2023 Giants 400 Report.
Giants 400 | Jan 29, 2024
Top 100 Office Core and Shell Construction Firms for 2023
Turner Construction, AECOM, DPR Construction, Clark Group, and Clayco top BD+C's ranking of the nation's largest office core and shell general contractors and construction management (CM) firms for 2023, as reported in the 2023 Giants 400 Report.
Mixed-Use | Jan 29, 2024
12 U.S. markets where entertainment districts are under consideration or construction
The Pomp, a 223-acre district located 10 miles north of Fort Lauderdale, Fla., and The Armory, a 225,000-sf dining and entertainment venue on six acres in St Louis, are among the top entertainment districts in the works across the U.S.
Office Buildings | Jan 24, 2024
Office designs need to lean in on wellness, says a new HMC Architects report
The firm highlights seven recent design projects for public-sector clients as examples.
Industry Research | Jan 23, 2024
Leading economists forecast 4% growth in construction spending for nonresidential buildings in 2024
Spending on nonresidential buildings will see a modest 4% increase in 2024, after increasing by more than 20% last year according to The American Institute of Architects’ latest Consensus Construction Forecast. The pace will slow to just over 1% growth in 2025, a marked difference from the strong performance in 2023.
Adaptive Reuse | Jan 23, 2024
Adaptive reuse report shows 55K impact of office-to-residential conversions
The latest RentCafe annual Adaptive Reuse report shows that there are 55,300 office-to-residential units in the pipeline as of 2024—four times as much compared to 2021.
Giants 400 | Jan 23, 2024
Top 70 Medical Office Building Construction Firms for 2023
PCL Construction Enterprises, Swinerton, Skanska USA, Clark Group, and Hensel Phelps top BD+C's ranking of the nation's largest medical office building general contractors and construction management (CM) firms for 2023, as reported in the 2023 Giants 400 Report.
Giants 400 | Jan 23, 2024
Top 50 Medical Office Building Engineering Firms for 2023
Jacobs, Salas O'Brien, KPFF Consulting Engineers, IMEG, and Kimley-Horn head BD+C's ranking of the nation's largest medical office building engineering and engineering/architecture (EA) firms for 2023, as reported in the 2023 Giants 400 Report.
