While the entirety of Denver’s Wells Fargo Center may have just completed a three-year renovation process, it is the 86-foot floor-to-ceiling digital installation in the lobby that is getting all the attention. Five thin LED columns with screen resolutions that are six times that of normal HD are bringing life to the previously somber lobby of the building originally designed by Philip Johnson.
The five screens, when viewed together, create one cohesive canvas that alternates between artistic and conceptual images such as colorful swirling ink drops or realistic depictions of the surrounding Colorado landscape. A grove of trees rises 86-feet into the air and slowly sways in the breeze, changing with the time of day and the time of season; a flock of birds, animated in real-time, can fly across the screens for hours and never repeat the same flight pattern; and mountainscapes created from thousands of Instagram photos provide different viewing experiences depending on your proximity to the screens. The installation can serve a practical purpose, as well, such as displaying the five-day weather outlook.
The main goal was for the screens to feel like a giant window to the outside, according to Ed Purver, Senior Immersive Designer at ESI Design. The installation is visible from outside through the glass atrium and is quickly becoming a new tourist attraction in the city of Denver.
The lobby also underwent changes to make it more modern, social, and comfortable. New works of art, commissioned specifically for the site, furniture, and lighting were added in an effort to keep the original Philip Johnson aesthetic alive while giving the space a more modern feel.
You can view images of the display and a video below.
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Wells Fargo Center, Denver, by ESI Design from ESI Design on Vimeo.
Related Stories
Mass Timber | Jan 27, 2023
How to set up your next mass timber construction project for success
XL Construction co-founder Dave Beck shares important preconstruction steps for designing and building mass timber buildings.
Sports and Recreational Facilities | Jan 26, 2023
Miami’s motorsport ‘country club’ to build sleek events center
Designed by renowned Italian design firm Pininfarina and with Revuelta as architect, The Event Campus at The Concours Club will be the first and only motorsport-based event campus located within minutes of a major metro area.
Student Housing | Jan 26, 2023
6 ways 'choice architecture' enhances student well-being in residence halls
The environments we build and inhabit shape our lives and the choices we make. NAC Architecture's Lauren Scranton shares six strategies for enhancing well-being in residence halls.
K-12 Schools | Jan 25, 2023
As gun incidents grow, schools have beefed up security significantly in recent years
Recently released federal data shows that U.S. schools have significantly raised security measures in recent years. About two-thirds of public schools now control access to school grounds—not just the building—up from about half in the 2017-18 school year.
AEC Tech Innovation | Jan 24, 2023
ConTech investment weathered last year’s shaky economy
Investment in construction technology (ConTech) hit $5.38 billion last year (less than a 1% falloff compared to 2021) from 228 deals, according to CEMEX Ventures’ estimates. The firm announced its top 50 construction technology startups of 2023.
Sports and Recreational Facilities | Jan 24, 2023
Nashville boasts the largest soccer-specific stadium in the U.S. and Canada
At 30,105 seats and 530,000 sf, GEODIS Park, which opened in 2022, is the largest soccer-specific stadium in the U.S. and Canada. Created by design firms Populous and HASTINGS in collaboration with the Metro Nashville Sports Authority, GEODIS Park serves as the home of the Nashville Soccer Club as well as a venue for performances and events.
Concrete | Jan 24, 2023
Researchers investigate ancient Roman concrete to make durable, lower carbon mortar
Researchers have turned to an ancient Roman concrete recipe to develop more durable concrete that lasts for centuries and can potentially reduce the carbon impact of the built environment.
Architects | Jan 23, 2023
PSMJ report: The fed’s wrecking ball is hitting the private construction sector
Inflation may be starting to show some signs of cooling, but the Fed isn’t backing down anytime soon and the impact is becoming more noticeable in the architecture, engineering, and construction (A/E/C) space. The overall A/E/C outlook continues a downward trend and this is driven largely by the freefall happening in key private-sector markets.
Multifamily Housing | Jan 23, 2023
Long Beach, Calif., office tower converted to market rate multifamily housing
A project to convert an underperforming mid-century office tower in Long Beach, Calif., created badly needed market rate housing with a significantly lowered carbon footprint. The adaptive reuse project, composed of 203,177 sf including parking, created 106 apartment units out of a Class B office building that had been vacant for about 10 years.
Hotel Facilities | Jan 23, 2023
U.S. hotel construction pipeline up 14% to close out 2022
At the end of 2022’s fourth quarter, the U.S. construction pipeline was up 14% by projects and 12% by rooms year-over-year, according to Lodging Econometrics.
