Danish firm BIG unveils their newest design – a spiraling structure of steel and glass that juts down into the earth at La Vallée de Joux, Switzerland, for luxury watchmaker company Audemars Piguet.
BIG, along with HG Merz, Luchinger & Meyer and Muller Illien were commissioned by the company to design their newest flagship, which will also be an expansion of the company’s headquarters.
The 25,800-sf pavilion will house the company’s museum, called Maison des Fondateurs. According to Jasmine Audemars, president of Audemars Piguet’s Board of Directors, the museum will be “a place for people to enjoy and share the passion of watchmaking.”
The spiral shape is a storytelling device for the company’s history; as visitors walk down, they are guided through a linear sequence of spaces and events through lounges, galleries and workshops, until they are eventually led to the heritage building in a workshop where the company originated.
In addition to the pavilion, the building will include an underground guest house with windows camouflaged under grassy hills, providing views over the Vallée de Joux.
Bjarke Ingels, founding partner of BIG, comments on the design: “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance. It is the art of imbuing metals and minerals with energy, movement, intelligence and measure – to bring it to life in the form of telling time. Unlike most machines and most buildings today that have a disconnect between the body and the mind, the hardware and the software, for the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole”.
“La Maison des Fondateurs not only symbolises the deep connection between the brand and its origins but also its spirit of independence and avant-garde,” Audemars adds.
Related Stories
| Sep 23, 2011
Fire and hurricane rated glazed wall assemblies installed at multi-family residence in Florida
Fire and hurricane assemblies meet design and code requirements.
| Sep 23, 2011
ABI turns positive after four monthly declines
On the heels of a period of weakness in design activity, the Architecture Billings Index (ABI) took a sudden upturn in August.
| Sep 23, 2011
Under 40 Leadership Summit
Building Design+Construction’s Under 40 Leadership Summit takes place October 26-28, 2011 Hotel at the Monteleone in New Orleans. Discounted hotel rate deadline: October 2, 2011.
| Sep 20, 2011
Jeanne Gang wins MacArthur Fellowship
Jeanne Gang, a 2011 MacArthur Fellowship winner described by the foundation as "an architect challenging the aesthetic and technical possibilities of the art form in a wide range of structures."
| Sep 20, 2011
Francis Cauffman wins two IDA design awards
The PA/NJ/DE Chapter of the International Interior Design Association (IIDA) has presented the Francis Cauffman architecture firm with two awards: the Best Interior Design of 2011 for the W. L. Gore offices in Elkton, MD, and the President’s Choice Award for St. Joseph’s Regional Medical Center in Paterson, NJ.
| Sep 20, 2011
PPG, Pleotint to co-market environmentally adaptive glazing technology with low-e glass
Laminated between two lites of glass, SRT interlayer may be used monolithically or within an insulating glass unit.
| Sep 19, 2011
Portland team hired as LEED and commissioning consultants for $5.5B downtown sustainable project in Qatar
The $5.5 billion sustainable downtown regeneration project underway by Msheireb Properties will transform a 76 acres site at the centre of Doha, Qatar’s capital city, recreating a way of living that is rooted in Qatari culture, attracting residents back to the city center and reversing the trend for decentralization.
| Sep 16, 2011
Chicago Architecture Foundation partners with seven renowned architects to re-imagine Chicago neighborhoods
Design on the Edge presents plans created by seven teams of nine Chicago-based architects to reimagine seven of the city’s neighborhoods to encourage street life, retail districts and dense housing around the existing “L” transit system.
| Sep 14, 2011
USGBC L.A. Chapter's Green Gala features Jason McLennan as keynote speaker
The Los Angeles Chapter of the nonprofit USGBC will launch its Sustainable Innovation Awards this year during the chapter's 7th Annual Green Gala on Thursday, November 3.
