Danish firm BIG unveils their newest design – a spiraling structure of steel and glass that juts down into the earth at La Vallée de Joux, Switzerland, for luxury watchmaker company Audemars Piguet.
BIG, along with HG Merz, Luchinger & Meyer and Muller Illien were commissioned by the company to design their newest flagship, which will also be an expansion of the company’s headquarters.
The 25,800-sf pavilion will house the company’s museum, called Maison des Fondateurs. According to Jasmine Audemars, president of Audemars Piguet’s Board of Directors, the museum will be “a place for people to enjoy and share the passion of watchmaking.”
The spiral shape is a storytelling device for the company’s history; as visitors walk down, they are guided through a linear sequence of spaces and events through lounges, galleries and workshops, until they are eventually led to the heritage building in a workshop where the company originated.
In addition to the pavilion, the building will include an underground guest house with windows camouflaged under grassy hills, providing views over the Vallée de Joux.
Bjarke Ingels, founding partner of BIG, comments on the design: “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance. It is the art of imbuing metals and minerals with energy, movement, intelligence and measure – to bring it to life in the form of telling time. Unlike most machines and most buildings today that have a disconnect between the body and the mind, the hardware and the software, for the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole”.
“La Maison des Fondateurs not only symbolises the deep connection between the brand and its origins but also its spirit of independence and avant-garde,” Audemars adds.
Related Stories
| May 16, 2011
Dassault Systèmes to distribute Gehry Technologies’ digital project
Dassault Systèmes and Gehry Technologies announced that Gehry Technologies’ Digital Project products will be integrated into the Dassault Systèmes’ portfolio and distributed through Dassault Systèmes. Digital Project is a suite of 3D BIM applications created by Gehry Technologies using Dassault Systèmes’ CATIA as a core modeling engine.
| May 11, 2011
DOE releases guide for 50% more energy-efficient office buildings
The U.S. Department of Energy today announced the release of the first in a new series of Advanced Energy Design Guides to aid in the design of highly energy efficient office buildings. The 50% AEDG series will provide a practical approach to commercial buildings designed to achieve 50% energy savings compared to the commercial building energy code used in many areas of the country.
| May 10, 2011
Google hires Ingenhoven Architects to design new Mountain View office
The current Googleplex is straining at the seams and yet the company is preparing its biggest hiring surge ever, so Google decided now’s the time to build its own office space—a first for the Internet giant. The company hired Ingenhoven Architects, a German firm that specializes in sustainable architecture, to create plans for what could be a 600,000-sf office.
| May 10, 2011
Solar installations on multifamily rooftops aid social change
The Los Angeles Business Council's study on the feasibility of installing solar panels on the city’s multifamily buildings shows there's tremendous rooftop capacity, and that a significant portion of that rooftop capacity comes from buildings in economically depressed neighborhoods. Solar installations could therefore be used to create jobs, lower utility costs, and improve conditions for residents in these neighborhood.
| May 10, 2011
Dinner is now served…atop the Lincoln Memorial?
Take a look at the temporary restaurant sitting atop Brussels’ historic Arc de Triomphe-Triomfboog. The Cube, by Electrolux, offers 18 diners a spectacular view of the Parc du Cinquantenair, and is one of two structures traveling across Europe, making stops at famous landmarks in Belgium, Italy, Switzerland, Sweden, and Russia. What do you think about one of these 60-tonne structures being placed on a U.S. memorial?
| May 6, 2011
Ellerbe Becket now operating as AECOM
*/ The architecture, interiors and engineering firm Ellerbe Becket, which joined AECOM in 2009, has fully transitioned to operating as AECOM as of May 2, 2011.
| May 2, 2011
URS acquires Apptis Holdings, a federal IT service provider
SAN FRANCISCO, CA and CHANTILLY, VA– April 28, 2011 – URS Corporation and Apptis Holdings, Inc., a leading provider of information technology and communications services to the federal government, announced that they have signed a definitive agreement under which URS will acquire Apptis.
| May 2, 2011
Perkins+Will merges with Vermeulen Hind Architects, offically launches Perkins+Will Canada
Ottawa and Hamilton-based Vermeulen Hind Architects, one of Canada’s leading healthcare architectural firms, has merged with Perkins+Will. Vermeulen Hind joins Toronto-based Shore Tilbe Perkins+Will and Vancouver-based Busby Perkins+Will to create Perkins+Will Canada. The combination marks the official launch of Perkins+Will Canada, a merge that will establish the firm as among the pre-eminent interdisciplinary design practices in Canada.
| Apr 26, 2011
Ed Mazria on how NYC can achieve carbon neutrality in buildings by 2030
The New York Chapter of the American Institute of Architects invited Mr. Mazria to present a keynote lecture to launch its 2030 training program. In advance of that lecture, Jacob Slevin, co-founder of DesignerPages.com and a contributor to The Huffington Post, interviewed Mazria about creating a sustainable vision for the future and how New York City's architects and designers can rise to the occasion.
