“Curb appeal” – the combination of aesthetic elements that attracts potential customers – is a common goal among retail establishments.
For Furniture Row Companies, it’s an aspiration that takes on unique significance, as each of the retailer’s furniture centers includes four distinct specialty stores: Sofa Mart, Oak Express, Bedroom Expressions and Denver Mattress Co.
“These buildings are our national image and they need to be unique,” says Larry Fore, who oversees corporate construction for Furniture Row Companies nationwide. “We want people to recognize the buildings immediately upon seeing them. That’s what it’s all about.”
At Furniture Row’s newest center in Charlotte, N.C., a custom steel building by Star Building Systems enabled the retailer to achieve the flexibility, distinctive branding and interior aesthetic environment that wasn’t feasible through conventional construction.
Constructing the 69,631-sf structure involved several challenging design elements, including a complex roof with clerestory windows and a series of complex hips and valleys.
“We strive for efficiency in our buildings and architecture, and these buildings can’t be constructed any other way efficiently,” Fore says. “They are more difficult to build than a typical metal building structure because of the multifaceted roof.”
The combination of materials on the exterior storefronts helps to shape the aesthetic distinctiveness and unique identity of each specialty store.
“We used stone, brick, some decorative metals and even a log structure on part of the building,” says John Tweedy, project manager at Intergroup Architects in Littleton, Colo. “It doesn’t look like your typical metal building.”
The standing seam metal roof provides strong, clean vertical lines, and a ribbon of windows along both sides of the building brings in considerable natural light.
Steel canopies highlight each store entrance, and full cathedral-ceiling dormers – two with clerestories – provide a commanding custom presence for each retail brand.
The interior space takes advantage of the vast spans accommodated by metal building systems, providing a connected interior environment that enables shoppers to discover and shop for merchandise at multiple “stores” within the structure efficiently.
Most of the interior steel is exposed, and the columns are painted various colors to blend with the surrounding areas. The exposed white insulation facing, white painted rafters and lighting contribute to a bright aesthetic appeal.
“There’s quite a bit of exterior and interior flexibility available with metal wall panels,” Tweedy says. “When you work with a retailer, you’ve got to be creative with how you design and put the pieces together because curb appeal is so important to them.”
Based in Denver, Furniture Row Companies operates 80 multi-store centers and 30 standalone stores in 31 states.
Building Team
Owner: Furniture Row USA, LLC, Denver
Star Builder: Furniture Row USA, Charlotte, N.C.
Architect: Intergroup Architects, Littleton, Colo.
General Contractor: Catamount Constructors, Inc., Denver
Erector: Five Starr Steel, LLC, New Caney, Texas
For more information on Star Building Systems, visit: http://www.starbuildings.com.
Related Stories
| May 30, 2012
Hill International to manage construction of Al Risafa Stadium in Iraq
The three-year contract has an estimated value to Hill of approximately $3.3 million.
| May 29, 2012
Torrance Memorial Medical Center’s pediatric burn patients create their version of new Patient Tower using Legos
McCarthy workers joined the patients, donning construction gear and hard hats, to help with their building efforts.
| May 29, 2012
Reconstruction Awards Entry Information
Download a PDF of the Entry Information at the bottom of this page.
| May 29, 2012
AIA expands Documents-On-Demand service??
Six new documents added, DOD offers nearly 100 contract documents.
| May 29, 2012
Legrand achieves over 20% energy-intensity reduction in Presidential Challenge
West Hartford headquarters announced as Better Buildings, Better Plants “Showcase” site.
| May 29, 2012
Thornton Tomasetti/Fore Solutions provides consulting for Phase I of Acadia Gateway Center
Project receives LEED Gold certification.
| May 24, 2012
2012 Reconstruction Awards Entry Form
Download a PDF of the Entry Form at the bottom of this page.
| May 24, 2012
Gilbane’s Spring 2012 economic report identifies multiple positive economic and market factors
Anticipating increasing escalation in owner costs through 2014.
| May 24, 2012
Construction backlog declines 5.4% in the first quarter of 2012?
The nation’s nonresidential construction activity will remain soft during the summer months, with flat to declining nonresidential construction spending.
