FXCollaborative selected to create new lobby, amenity space for 3 Times Square

The Rudin Family has launched a multi-million dollar building-wide capital improvement program for 3 Times Square that will transform and reposition the Midtown office tower into a 21st-century workplace destination.

As part of the capital improvement program, Rudin engaged FXCollaborative to create a new, glass-walled triple-height lobby. The ground floor exterior will feature a sculptural facade screen designed to diffuse the light of Times Square. The interior space will include streamlined, touchless entry and a fully renovated destination dispatch elevator system.

3 Times Square redevelopment

Rudin and FXCollaborative are also planning a dedicated amenity space on the 16th floor that will be available to building tenants. The amenity space will include a dining area and lounge overlooking Times Square, a coffee bar, a conference and event center that can host up 220 participants, and a fitness center with locker rooms.

3 Times Square features floor plates ranging from 28,000 to 35,000 sf and a total of 885,000 available sf. The redeveloped building will also include a library with open, flexible space for collaborative meetings and breakout sessions.

Tenants increasingly expect a well-crafted property that feels unique, authentic, and comfortable—with technologically advanced systems and spaces that optimize performance and encourage collaboration and engagement. The following guidance will help owners and property managers keep tenants happy.