This fall, the Green Bay Packers will break ground on Titletown District, a mixed-use development west of the NFL team's home of Lambeau Field. When completed in the fall of 2017, the first phase of Titletown District will include a hotel, a sports medicine center, a restaurant/brewery, and a 10-acre public plaza.
The Milwaukee Business Journal reports that the first phase of this project is expected to cost between $120 million and $130 million, with the Packers contributing $65 million of that total.
For several years, the Wisconsin-based team has been acquiring land in town and demolishing buildings in preparation for starting Titletown District. The first tenant, a 100,000-sf Cabela’s sporting goods outlet the retailer developed with the team, opened in July 2014 and drew 2.8 million visitors in its first 12 months in business.
The Journal reports that this fall the Packers and its Building Team—which includes Sterling Project Development, a New York real estate advisory firm; Rossetti, a Detroit architectural design and planning firm; and Biederman Redevelopment Ventures, a New York design consultant with expertise in public-spaces and streetscapes—will begin installing infrastructure on eight of the project’s 20 acres for initial tenants that will include a five-story, 150-room, four-diamond hotel to be call Lodge Kohler, which the bath and kitchen fixture supplier Kohler Co. will build and operate.
The hotel will not only provide rooms for fans attending Packers’ games, but should also benefit from the 700 events the team conducts annually.
Other initial tenants will include a 20,000-sf Hinterland restaurant/brewery; and a 30,000-sf sports medicine facility called Bellin Health, which will feature lab, X-ray, and MRI services. The Packers’ team physician Dr. Patrick McKenzie will staff the clinic.
The publicly owned Packers reported $375 million in revenue for fiscal year 2015, up 16%. Team president Mark Murphy said the franchise continues to acquire land with an eye toward further regional economic development that could include residential buildings.
Related Stories
| Jul 28, 2014
Reconstruction Sector Architecture Firms [2014 Giants 300 Report]
Stantec, HDR, and HOK top Building Design+Construction's 2014 ranking of the largest reconstruction architecture and architecture/engineering firms in the U.S.
| Jul 23, 2014
Meet Acquario Ceará: The giant crustacean-shaped aquarium that's causing concerns
A new aquarium on Brazil's northeastern coast is designed, engineered, constructed and financed by U.S. firms and institutions.
| Jul 23, 2014
Architecture Billings Index up nearly a point in June
AIA reported the June ABI score was 53.5, up from a mark of 52.6 in May.
| Jul 21, 2014
Economists ponder uneven recovery, weigh benefits of big infrastructure [2014 Giants 300 Report]
According to expert forecasters, multifamily projects, the Panama Canal expansion, and the petroleum industry’s “shale gale” could be saving graces for commercial AEC firms seeking growth opportunities in an economy that’s provided its share of recent disappointments.
| Jul 18, 2014
Contractors warm up to new technologies, invent new management schemes [2014 Giants 300 Report]
“UAV.” “LATISTA.” “CMST.” If BD+C Giants 300 contractors have anything to say about it, these new terms may someday be as well known as “BIM” or “LEED.” Here’s a sampling of what Giant GCs and CMs are doing by way of technological and managerial innovation.
| Jul 18, 2014
Top Construction Management Firms [2014 Giants 300 Report]
Jacobs, Barton Malow, Hill International top Building Design+Construction's 2014 ranking of the largest construction management and project management firms in the United States.
| Jul 18, 2014
Top Contractors [2014 Giants 300 Report]
Turner, Whiting-Turner, Skanska top Building Design+Construction's 2014 ranking of the largest contractors in the United States.
| Jul 18, 2014
Engineering firms look to bolster growth through new services, technology [2014 Giants 300 Report]
Following solid revenue growth in 2013, the majority of U.S.-based engineering and engineering/architecture firms expect more of the same this year, according to BD+C’s 2014 Giants 300 report.
| Jul 18, 2014
Top Engineering/Architecture Firms [2014 Giants 300 Report]
Jacobs, AECOM, Parsons Brinckerhoff top Building Design+Construction's 2014 ranking of the largest engineering/architecture firms in the United States.
| Jul 18, 2014
Top Engineering Firms [2014 Giants 300 Report]
Fluor, Arup, Day & Zimmermann top Building Design+Construction's 2014 ranking of the largest engineering firms in the United States.
