Heineken USA’s headquarters at 360 Hamilton Avenue in White Plains, N.Y. consolidates Heineken offices from two other locations into one, primary location.
Spector Group, the primary interior architect for the redesign focused on two main improvements with the redesign: the expansion of the company’s bar and social zones and the enhancement and densification of the existing 60,000-sf bi-level space. “Creating an open and collaborative environment was our primary goal for Heineken’s new office design,” says Scott Spector, AIA, a Principal of Spector Group, in a release.
Employees and guests enter the building and are immediately greeted with a palette of simple raw materials. These materials are offset by modern design elements located throughout the expansive bar, “insperience” hub, and reception area. Large interactive screens and the experiential bar design highlight Heineken’s innovative company culture.
As part of creating a new open work style, the dedicated office spaces were converted to meeting and team rooms. A centrally located café is meant to increase the sense of community among employees. Platforms at the base of the intercommunicating stairway, which was altered to make it more open, provide casual breakout spaces.
The completed headquarters redesign, according to Ron Siesser, Senior Director of Human Resources, Heineken, USA, reflects the company’s “commitment to being a social, communal, and, most important, fun portfolio of brands.”
Photo: Garrett Rowland
Photo: Garrett Rowland
Photo: Garrett Rowland
Photo: Garrett Rowland
Photo: Garrett Rowland
Related Stories
Office Buildings | Feb 8, 2017
London office building employs transitional forms to mediate between the varied heights of surrounding buildings
Friars Bridge Court will provide a transition between the unvarying height of the buildings to the south and the more varied heights of the northern buildings.
Office Buildings | Feb 7, 2017
SOM-designed HQ will provide new riverfront space for C.H. Robinson
Over 1,000 employees will work in the HQ building when completed.
Office Buildings | Feb 6, 2017
The see-through office: Why interior glass is all the rage in workplace design
The hottest material in workplace design—interior glass—opens offices to light and collaboration. But what about privacy and acoustics?
Office Buildings | Feb 3, 2017
Zurich defies center-core office archetype with stacked, cantilevered HQ
The top bar is 500 feet long, spans 180 feet between the bottom two bars, and cantilevers out 60 feet to the east.
Office Buildings | Feb 2, 2017
3 tips for designing workplaces that support culture, brand, and community
An authentic culture cannot be forced, but can be encouraged and supported.
Office Buildings | Dec 14, 2016
The importance of 'Place' in the workplace
More, and more, companies are emphasizing the importance of creating a meaningful sense of place in the office environment for all of their employees, writes Gensler's Kevin Rosenstein.
High-rise Construction | Dec 13, 2016
The tallest building in Manhattan’s Meatpacking district tops out
The office, designed by CetraRuddy, will be completed in 2017.
| Dec 6, 2016
Workplace pilots: Test. Learn. Build
Differentiated from mock-ups or beta sites, workplace pilots are small scale built work environments, where an organization’s employees permanently reside and work on a daily basis.
Office Buildings | Dec 6, 2016
eBay’s San Jose headquarters has a new interactive hub and welcome center named Main Street
The campus’s new ‘front door’ is designed to immerse visitors and employees into the company’s global commerce.
Office Buildings | Nov 16, 2016
Bjarke Ingels Group and Heatherwick Studios confirmed as architects for Google’s new London Headquarters
The headquarters will be located at Kings Cross, London.