flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

KFC opens urban prototype in the Bronx

Retail Centers

KFC opens urban prototype in the Bronx

FRCH NELSON designed the project.


By David Malone, Associate Editor | December 16, 2019
Kentucky fried chicken urban prototype

All photos: Richard Cadan

Located in the Bronx, KFC’s new urban inline restaurant design reflects the borough’s fast-paced, eclecticism with bolder accents and unique features evolved from the brand’s traditional American Showman restaurant design.

The project’s overall aesthetic reflects a juxtaposition between Colonel Sanders-inspired hospitality and the hustle and bustle of the Bronx. Upon entering the building, guests are greeted by a large Colonel Sanders wood focal wall and signage that features the brand’s “it’s finger lickin’ good” tagline. A brick accent wall serves as the backdrop for KFC’s signature red stripes to create a beacon visible from both the inside and the outside.

 

KFC urban prototype

 

“Working with a brand historically known for its southern hospitality, we created a design that maintained the iconic experience, but also looked to fold in a distinctly edgier attitude to deliver on the feistiness of what guests see from KFC in commercials and on social media.”

 

See Also: World’s first drive-thru only restaurant in Australia

 

KFC urban prototype seating arrangement

 

The seating arrangements and ordering options were designed for the on-the-go mentality of New Yorkers. The restaurant has bar seating for solo diners and a designated pick-up area for mobile and to-go orders.

The design gives the brand a modern look that captures the Colonel’s vintage flavor and marks a continued strategy to create more alternate and non-traditional formats that connect KFC with its consumers in differentiated markets.

 

KFC urban

 

 

 

Related Stories

| Apr 16, 2012

Shawmut awarded Tag Heuer builds in Florida and Pennsylvania

Both projects are scheduled to be completed this spring.

| Apr 2, 2012

Sachse Construction helps complete Salt Lake City’s City Creek Center

Sachse was hired to complete store build-outs at City Creek Center.

| Mar 19, 2012

Mixed-use project redefines Midtown District in Plantation, Fla.

Stiles Construction is building the residential complex, which is one of Broward County’s first multifamily rental communities designed to achieve LEED certification from the USGBC. 

| Mar 16, 2012

Work on Oxnard, Calif. shopping center resumes after a three-year hiatus

Stalled since 2009, developers of the Collection at RiverPark decided to restart construction on the outdoor mall. 

| Feb 22, 2012

Suffolk awarded Boston post office renovation project

Renovation of art deco landmark will add 21,000 square feet of retail and 110 new parking spaces.

| Feb 16, 2012

Big-box retailers not just for DIYers

Nearly half of all contractor purchases made from stores like Home Depot and Lowe's.

| Feb 16, 2012

4.8-megawatt solar power system completed at Jersey Gardens Mall

Solar array among the largest rooftop systems in North America.

| Feb 15, 2012

Englewood Construction announces new projects with Destination Maternity, American Girl

Englewood’s newest project for Wisconsin-based doll retailer American Girl, the company will combine four vacant storefronts into one large 15,000 square-foot retail space for American Girl.

boombox1
boombox2
native1

More In Category

3D Printing

3D-printed construction milestones take shape in Tennessee and Texas

Two notable 3D-printed projects mark milestones in the new construction technique of “printing” structures with specialized concrete. In Athens, Tennessee, Walmart hired Alquist 3D to build a 20-foot-high store expansion, one of the largest freestanding 3D-printed commercial concrete structures in the U.S. In Marfa, Texas, the world’s first 3D-printed hotel is under construction at an existing hotel and campground site.




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021