By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Oct 11, 2011
ThyssenKrupp elevator cabs validated by UL Environment
The conclusive and independent third-party validation process is another step toward a green product line.
| Oct 11, 2011
Ballard Spahr launches real estate recovery group
The new group represents an expansion of the company’s Distressed Real Estate Initiative, which was launched in 2008 to help clients throughout the country plan, adapt and prosper in a challenging economic environment.
| Oct 11, 2011
Onex completes investment in JELD-WEN
With the completion of the JELD-WEN investment, Onex Partners III is approximately 40% invested.
| Oct 7, 2011
GREENBUILD 2011: Demand response partnership program announced at Greenbuild 2011
Program will use USGBC’s newly revised LEED Demand Response credit as an implementation guideline and leverage its relationships with the building community to foster adoption and participation in existing utility and solution provider demand response offerings.
| Oct 7, 2011
GREENBUILD 2011: Otis Elevator announces new contracts for sustainable building projects
Wins reinforce Otis’ position as leader in energy-efficient products.
| Oct 7, 2011
GREENBUILD 2011: UL Environment releases industry-wide sustainability requirements for doors
ASSA ABLOY Trio-E door is the first to be certified to these sustainability requirements.
| Oct 7, 2011
GREENBUILD 2011: UL Environment clarifies emerging environmental product declaration field
White paper defines EPD, details development process, and identifies emerging trends for manufacturers, architects, designers, and buyers.
| Oct 7, 2011
GREENBUILD 2011: Otis Elevator introduces energy-efficient escalator
The energy-efficient NCE escalator from Otis offers customers substantial “green” benefits.
| Oct 7, 2011
GREENBUILD 2011: Schools program receives grant to track student conservation results
To track results, schools will use the newly developed Sustainability Dashboard, a unique web-based service that makes tracking sustainability initiatives affordable and easy.
| Oct 7, 2011
GREENBUILD 2011: Transparent concrete makes its North American debut at Greenbuild
The panels allow interior lights to filter through, from inside.
