Laurus Corporation, a L.A.-based real estate investment and development firm, purchased the Promenade at Howard Hughes Center last year and is now giving it a $30 million shot in the arm to improve the experience for patrons. Improvements will come in the form of new tenants, a pedestrian-friendly layout, and public courtyards. The improved center will be rebranded as HHLA.
The Jerde Partnership is leading the design of the upgrades, which will create easier access for nearby residents and office workers via more indoor-outdoor connections, enhanced landscaping, and updated interior design throughout the six-acre property. Connectivity between retail, dining, and community gathering spaces with surrounding parking areas will be improved. New restaurants, entertainment options, and retailers will join the current anchor tenants of Dave & Busters and Cinemark.
Located next to the Cinemark Theater, a new courtyard will become the heart of HHLA. The area will contain an outdoor screening area and fire pit, restaurants and food venues, and outdoor lounge spaces. Additionally, the current Art Deco retail facades will be updated to reflect a more modern aesthetic.
Construction is already underway and the project is expected to be complete by 2018.
Related Stories
Retail Centers | Aug 12, 2020
Apple Central World welcomes first visitors in Bangkok
Foster + Partners designed the building.
Retail Centers | Jul 30, 2020
The future is a numbers game for retail and restaurants
Brick-and-mortar retailers, already gasping for air under pressure from ecommerce, were dealt a critical blow by the spread of the coronavirus that forced most stores and restaurants to close, or at best operate as carryout- or delivery-only providers.
Retail Centers | Jun 17, 2020
New cannabis dispensary under construction in Northbrook, Ill.
The project will be a national flagship location for Greenhouse.
Modular Building | May 22, 2020
‘Cargotecture’ is coming to North Carolina’s Research Triangle Park
Boxyard RTP, made from 38 shipping containers, will serve as a community gathering and social space.
Coronavirus | Apr 13, 2020
COVID-19 alert: City conducts a 'virtual building inspection' to allow Starbucks and bank to open
Bothell, Wash., issues a certificate of occupancy to developer after inspecting the property online.
Retail Centers | Mar 27, 2020
New South Korean retail building looks like a molting insect
OMA designed the project.
Retail Centers | Feb 28, 2020
Eat with the Peanuts Gang in this new experiential cafe concept
The McBride Company partnered with Peanuts Worldwide LLC to design the concept.
Retail Centers | Jan 30, 2020
An all-glass roof hovers above a refurbished shopping mall in Montreal
This $200 million project provided the installer, Seele, with some valuable lessons learned working with large panels in colder weather.
Retail Centers | Jan 21, 2020
New Vienna IKEA will include green façades and no parking
The building will include 160 newly planted trees.
Retail Centers | Dec 16, 2019
KFC opens urban prototype in the Bronx
FRCH NELSON designed the project.
