Luxury residential tower is newest planned addition to The Star in Frisco

Plans for a 17-story residential tower have been announced for the Star in Frisco, a 91-acre mixed-use development in Frisco, Texas that comprises the Dallas Cowboys World Headquarters, an Omni Hotel, a medical center, the 510,000-sf Ford Center, and retail, restaurant, and office space.

The residential tower represents a joint venture between Cowboys Owner Jerry Jones Sr., Cowboys Hall-of-Famer Roger Staubach, and Dallas-based developer Robert Shaw. With a boutique look and feel, the design of the tower will mirror the aesthetics that exist throughout The Star and AT&T Stadium.

Columbus Realty is developing the property, which will have 160 apartments averaging 1,200 sf. In addition to the luxury amenities offered by the building, residents will also receive the special benefits and exclusive access to events that come with living steps from the home of the Cowboys.

“Residents will be able to benefit from the full Cowboys experience by living next to our world headquarters and interacting with our players, coaches and executives,” said Jones in a release.

The 17-story building will become the first high-rise building in the city of Frisco. Construction is planned to begin in January of 2018 with first move-ins scheduled for the first quarter of 2019.

One of the hardest decisions multifamily developers and their design teams have to make is what mix of amenities they’re going to put into each project. A lot of squiggly factors go into that decision: the type of community, the geographic market, local recreation preferences, climate/weather conditions, physical parameters, and of course the budget. The permutations are mind-boggling.

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