People will notice a big gold splotch when they are flying into Seoul.
The Dutch architecture firm MVRDV designed Paradise City, an entertainment district in the South Korean capital. Comprising two buildings with a plaza in between, the main entrance is colored with a giant golden circle. The firm says the spot will mark the entrance like a sunbeam and will even be visible to airplanes landing at and departing from the nearby Incheon Airport.
The 9,800-sm complex consists of two concrete buildings. The curved 3,600-sm Sandbox will be a retail center that connects to a new casino. Partygoers will flock to the rectangular, 6,200-sm Nightclub, which also has a water club and sky-garden on the upper floor.
The windowless buildings will welcome guests with glass entrances worked into the curtain-like façade.
“The buildings are opened by lifting them like a curtain, unravelling their interior,” MVRDV Co-founder Winy Maas said in a statement.
Construction will begin later this year and finish in 2018, in time for the 2018 Winter Olympics in Pyeongchang, South Korea.
MVRDV worked with Gansam Architects, who designed the wider masterplan that includes a boutique hotel, food-court, spa, galleries, and convention facilities.
Related Stories
Retail Centers | Aug 12, 2020
Apple Central World welcomes first visitors in Bangkok
Foster + Partners designed the building.
Retail Centers | Jul 30, 2020
The future is a numbers game for retail and restaurants
Brick-and-mortar retailers, already gasping for air under pressure from ecommerce, were dealt a critical blow by the spread of the coronavirus that forced most stores and restaurants to close, or at best operate as carryout- or delivery-only providers.
Retail Centers | Jun 17, 2020
New cannabis dispensary under construction in Northbrook, Ill.
The project will be a national flagship location for Greenhouse.
Modular Building | May 22, 2020
‘Cargotecture’ is coming to North Carolina’s Research Triangle Park
Boxyard RTP, made from 38 shipping containers, will serve as a community gathering and social space.
Coronavirus | Apr 13, 2020
COVID-19 alert: City conducts a 'virtual building inspection' to allow Starbucks and bank to open
Bothell, Wash., issues a certificate of occupancy to developer after inspecting the property online.
Retail Centers | Mar 27, 2020
New South Korean retail building looks like a molting insect
OMA designed the project.
Retail Centers | Feb 28, 2020
Eat with the Peanuts Gang in this new experiential cafe concept
The McBride Company partnered with Peanuts Worldwide LLC to design the concept.
Retail Centers | Jan 30, 2020
An all-glass roof hovers above a refurbished shopping mall in Montreal
This $200 million project provided the installer, Seele, with some valuable lessons learned working with large panels in colder weather.
Retail Centers | Jan 21, 2020
New Vienna IKEA will include green façades and no parking
The building will include 160 newly planted trees.
Retail Centers | Dec 16, 2019
KFC opens urban prototype in the Bronx
FRCH NELSON designed the project.