When it debuted, in 1988, Fashion Mall, Plantation, Fla., was your typical anchor-driven retail leviathan. When it closed, in 2006, Fashion Mall was typical of huge shopping centers' fall from grace with many customers. Its prospects for resurrection, though, brightened last year, when Encore Capital Management acquired the property and announced plans to spend $300 million to turn it into Plantation’s new town square, dubbed 321 North.
TOP 90 RETAIL ARCHITECTURE FIRMS
Rank, Firm, 2015 Revenue
1. CallisonRTKL $205,964,000
2. Gensler $129,680,000
3. GreenbergFarrow $49,719,540
4. MG2 $45,652,293
5. Stantec $39,933,013
6. FRCH Design Worldwide $38,017,500
7. WD Partners $38,000,000
8. MBH Architects $28,126,062
9. NORR $20,326,054
10. P+R Architects $20,000,000
TOP 80 RETAIL CONSTRUCTION FIRMS
Rank, Firm, 2015 Revenue
1. VCC $574,787,663
2. PCL Construction Enterprises $556,581,503
3. Whiting-Turner Contracting Co., The $553,062,362
4. Shawmut Design and Construction $349,000,000
5. EMJ Corp. $287,137,603
6. Hoar Construction $235,377,000
7. dck worldwide $204,462,000
8. Turner Construction Co. $195,934,217
9. Beck Group, The $185,064,042
10. W.E. O’Neil Construction Co. $174,093,120
TOP 50 RETAIL ENGINEERING FIRMS
Rank, Firm, 2015 Revenue
1. Jacobs $167,960,000
2. Henderson Engineers $50,149,210
3. WSP | Parsons Brinckerhoff $33,622,000
4. Wiss, Janney, Elstner Associates $21,580,000
5. Core States Group $13,874,811
6. KLH Engineers $9,139,313
7. Wallace Engineering $8,200,000
8. Arup $7,105,331
9. Shive-Hattery $6,168,437
10. Highland Associates $5,900,000
Encore will bulldoze most of the mall, leave a nearby hotel and parking garage standing, and construct a 100,000-sf office tower, two apartment buildings totaling 700 units, and 73,000 sf of new retail space.
In its latest Retail Investment Forecast, Marcus & Millichap singles out the enhanced value of malls that can be repositioned as “lifestyle centers.” For instance, A/E firm NORR is working on a 300,000-sf project in Detroit that will include 25,000 sf of retail, fast-casual restaurants, a hotel, and apartments, says NORR VP Anthony Ricciuti, RA, OAA, NCARB.
Developers see malls as “part of a cocktail that creates a destination,” says Matt Billerbeck, AIA, SVP in CallisonRTKL’s Seattle office. His firm’s “Mall of the Future” report describes successful malls as walkable, transit accessible, anchored by food and experience, mixed use in nature, and connected to shoppers via smartphone and Internet-of-Things technology.
Successful retail is “more engaged with life on the street,” says Susanne Pini, HDR’s Director of Retail and Mixed-Use Practice. She points to the 864,000-sf, $200 million Woologong Central shopping center, 55 miles south of Sydney, Australia. Since its opening in 2014, 34 bars and restaurants have sprouted around it.
TECHNOLOGY: the ENEMY becomes the ENABLER
The National Retail Federation estimates total retail sales will increase 3.1% in 2016 over last year. But bricks-and-mortar dealers continue to struggle, as evinced by bankruptcies (Sports Authority, Aeropostale) and bleak earnings reports (Macy’s, Nordstrom, Target). Online sales, now 7.7% of the total, could hit 11% by 2018, predicts Forrester Research.
But dealers that once saw the Internet as a threat are finding ways to use technology. NORR’s Ricciuti says the Eastern Market in the Delta terminal at Detroit’s Metropolitan Airport is installing a “virtual maitre d,” an interactive hologram that will provide travelers with information and directions.
“Technology and mobility have created a new paradigm, in which stores and online shopping represent a single strategy to reach customers,” says Margaux Jaffa, VP, VOA Associates. Online dealers Amazon, Warby Parker, and Birchbox are opening stores, following Apple’s wildly successful example.
“It’s all about the experience,” says Jim Scarpone, Director of Business Development, Shawmut Design + Construction. A recent Shawmut project—Ralph Lauren’s three-story, 38,000-sf Polo flagship store in New York—is piloting RFID-enabled fitting rooms and touch-screen mirrors that sync with the store’s inventory and point-of-sale systems.
The mirrors, devised by Oak Labs, read bar codes on clothing tags. Numbers pop up on the mirror and shoppers can call up item details, and try different colors and styles. Requests for help are delivered via iPad to an associate, who can send a text that appears on the mirror with his or her name and photo.
The Oak Interactive Fitting Rooms can also provide dealers with tons of customer and inventory management data.
Shawmut just completed work on Cadillac House, in New York’s SoHo district. The 12,000-sf auto dealership and showroom opened June 2. It has an incubator space for designers, a coffee bar, a runway, and an art gallery. “It’s not just about selling cars,” says Scarpone, “it’s about selling the brand.”
RETURN TO THE GIANTS 300 LANDING PAGE
Related Stories
Multifamily Housing | Jun 28, 2023
Sutton Tower, an 80-story multifamily development, completes construction in Manhattan’s Midtown East
In Manhattan’s Midtown East, the construction of Sutton Tower, an 80-story residential building, has been completed. Located in the Sutton Place neighborhood, the tower offers 120 for-sale residences, with the first move-ins scheduled for this summer. The project was designed by Thomas Juul-Hansen and developed by Gamma Real Estate and JVP Management. Lendlease, the general contractor, started construction in 2018.
Architects | Jun 27, 2023
Why architects need to think like developers, with JZA Architecture's Jeff Zbikowski
Jeff Zbikowski, Principal and Founder of Los Angeles-based JZA Architecture, discusses the benefits of having a developer’s mindset when working with clients, and why architecture firms lose out when they don’t have a thorough understanding of real estate regulations and challenges.
Apartments | Jun 27, 2023
Average U.S. apartment rent reached all-time high in May, at $1,716
Multifamily rents continued to increase through the first half of 2023, despite challenges for the sector and continuing economic uncertainty. But job growth has remained robust and new households keep forming, creating apartment demand and ongoing rent growth. The average U.S. apartment rent reached an all-time high of $1,716 in May.
Apartments | Jun 27, 2023
Dallas high-rise multifamily tower is first in state to receive WELL Gold certification
HALL Arts Residences, 28-story luxury residential high-rise in the Dallas Arts District, recently became the first high-rise multifamily tower in Texas to receive WELL Gold Certification, a designation issued by the International WELL Building Institute. The HKS-designed condominium tower was designed with numerous wellness details.
University Buildings | Jun 26, 2023
Addition by subtraction: The value of open space on higher education campuses
Creating a meaningful academic and student life experience on university and college campuses does not always mean adding a new building. A new or resurrected campus quad, recreational fields, gardens, and other greenspaces can tie a campus together, writes Sean Rosebrugh, AIA, LEED AP, HMC Architects' Higher Education Practice Leader.
Standards | Jun 26, 2023
New Wi-Fi standard boosts indoor navigation, tracking accuracy in buildings
The recently released Wi-Fi standard, IEEE 802.11az enables more refined and accurate indoor location capabilities. As technology manufacturers incorporate the new standard in various devices, it will enable buildings, including malls, arenas, and stadiums, to provide new wayfinding and tracking features.
Green | Jun 26, 2023
Federal government will spend $30 million on novel green building technologies
The U.S. General Services Administration (GSA), and the U.S. Department of Energy (DOE) will invest $30 million from the Inflation Reduction Act to increase the sustainability of federal buildings by testing novel technologies. The vehicle for that effort, the Green Proving Ground (GPG) program, will invest in American-made technologies to help increase federal electric vehicle supply equipment, protect air quality, reduce climate pollution, and enhance building performance.
Office Buildings | Jun 26, 2023
Electric vehicle chargers are top priority for corporate office renters
Businesses that rent office space view electric vehicle (EV) charging stations as a top priority. More than 40% of companies in the Americas and EMEA (Europe, the Middle East and Africa) are looking to include EV charging stations in future leases, according to JLL’s 2023 Responsible Real Estate study.
Laboratories | Jun 23, 2023
A New Jersey development represents the state’s largest-ever investment in life sciences and medical education
In New Brunswick, N.J., a life sciences development that’s now underway aims to bring together academics and researchers to work, learn, and experiment under one roof. HELIX Health + Life Science Exchange is an innovation district under development on a four-acre downtown site. At $731 million, HELIX, which will be built in three phases, represents New Jersey’s largest-ever investment in life sciences and medical education, according to a press statement.
Sports and Recreational Facilities | Jun 22, 2023
NFL's Jacksonville Jaguars release conceptual designs for ‘stadium of the future’
Designed by HOK, the Stadium of the Future intends to meet the evolving needs of all stadium stakeholders—which include the Jaguars, the annual Florida-Georgia college football game, the TaxSlayer.com Gator Bowl, international sporting events, music festivals and tours, and the thousands of fans and guests who attend each event.
