Universities are doing whatever they can to try and attract as many applicants as possible, from new residence halls to dining halls, it’s all about creating memorable experiences for students.
Rutgers University - Camden’s most recent attempt at separating itself from competitors is a new branded Welcome Center. Designed by JZA+D, a “winding hallway of discovery” greets admissions candidates and leads to a bespoke reception desk and custom flooring designs.
Courtesy Rutgers University.
The welcome desk, circular overhead lighting fixtures, and accent walls are adorned with custom 3D text. Behind the desk, Rutgers archival pieces and university artifacts rest on illuminated bases and a graphic mural offers a glimpse of academic life imagery.
See Also: Academic honors: The importance of residence halls
Beyond the main waiting area is a hallway with moveable benches and chairs that leads to newly finished meeting rooms and a large presentation space for applicant information sessions. "The new spaces are also very adaptable and flexible,” says Joshua Zinder, Founder and Principal, JZA+D. “For example, the mural wall uses magnetic graphics, so the admissions team can add new images from time to time. Also, the built-in benches along the wall double as storage.”
The completed Welcome Center is now open.
Courtesy Rutgers University.
Courtesy Rutgers University.
Related Stories
| Aug 11, 2010
SSOE, Fluor among nation's largest industrial building design firms
A ranking of the Top 75 Industrial Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
Manitoba Hydro Place, Tornado Tower among world's 'best tall buildings,' according to the Council on Tall Buildings and Urban Habitat
The Council on Tall Buildings and Urban Habitat last week announced the winners of its annual “Best Tall Building” awards for 2009, recognizing one outstanding tall building from each of four geographical regions: Americas, Asia & Australia, Europe, and Middle East & Africa. This year’s winners are: Manitoba Hydro Place, Winnipeg, Canada; Linked Hybrid, Beijing, China; The Broadgate Tower, London, UK; Tornado Tower, Doha, Qatar.
| Aug 11, 2010
CampusBrands Inc., NYLO Hotels team to launch student housing franchise brand
Which would you choose: the cramped quarters, thin mattresses, and crowded communal bathrooms of dormitory life or a new type of student housing with comfortable couches, a game room, fitness center, Wi-Fi in every room, flat-screen televisions and maybe even a theater?
| Aug 11, 2010
Harvard Law School Wood-Framed Houses
Cambridge, Mass.
A century ago, majestic Victorian homes lined Massachusetts Avenue in Boston, but few of these grande dames still survive. Harvard Law School owned three such beauties, which they used for office and research space. Unfortunately, the houses occupied prime real estate on which the school planned to build a new academic center. Rather than raze the historic wood-frame homes, the law school made it a priority to repurpose them.
| Aug 11, 2010
Gilbane, Whiting-Turner among nation's largest university contractors, according to BD+C's Giants 300 report
A ranking of the Top 50 University Contractors based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit /giants
| Aug 11, 2010
Jacobs, Holder Construction top BD+C's ranking of the nation's 50 largest industrial building contractors
A ranking of the Top 50 Industrial Contractors based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
AASHE releases annual review of sustainability in higher education
The Association for the Advancement of Sustainability in Higher Education (AASHE) has announced the release of AASHE Digest 2008, which documents the continued rapid growth of campus sustainability in the U.S. and Canada. The 356-page report, available as a free download on the AASHE website, includes over 1,350 stories that appeared in the weekly AASHE Bulletin last year.
| Aug 11, 2010
AECOM, Arup, Gensler most active in commercial building design, according to BD+C's Giants 300 report
A ranking of the Top 100 Commercial Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
Perkins+Will master plans Vedanta University teaching hospital in India
Working together with the Anil Agarwal Foundation, Perkins+Will developed the master plan for the Medical Precinct of a new teaching hospital in a remote section of Puri, Orissa, India. The hospital is part of an ambitious plan to develop this rural area into a global center of education and healthcare that would be on par with Harvard, Stanford, and Oxford.
| Aug 11, 2010
Burt Hill, HOK top BD+C's ranking of the nation's 100 largest university design firms
A ranking of the Top 100 University Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
