ODA has revealed renderings of its first project in South Florida. 300 West Broward, a 38-story residential project, will act as an urban gateway to the heart of Downtown Fort Lauderdale.
The project will feature two towers that sit atop a 10-story podium and bring together a mixed-use program of 956 units and 23,752 sf of ground level commercial use. The unique bridged massing of the towers will create a focal point for visitors and residents. The design of the elevated massing on the ground floor establishes a new urban connection through the site by creating a covered outdoor space for the neighborhood and a pedestrian friendly connection to the Brightline, the museum, and the surrounding downtown residential blocks.
The southwest corner of the podium massing lifts up to create a welcoming plaza and gestures toward the pedestrian traffic from the museum and the Broward Center for the Performing Arts. An arrival plaza on Nugent Avenue creates a welcoming entry space for people coming from Brightline and Las Olas. Both plazas are connected through the ground floor, creating an expansive covered pedestrian realm that will be lined with retail uses and activated year-round.
The top of the podium has an outdoor amenity deck with sunset and sunrise pools, lush landscaping, lounge areas, pergolas, and cabanas. The indoor program features a lounge, a library, and a health and fitness center.
Residential units begin on the 11th floor and continue up through the 48 floors. The top two floors of each tower are reserved for penthouse loft units.
Related Stories
Sponsored | Multifamily Housing | Sep 25, 2023
Six3Tile helps The Sherbert Group bring an abandoned Power House back to life
Cladding and Facade Systems | Sep 22, 2023
5 building façade products for your next multifamily project
A building's façade acts as a first impression of the contents within. For the multifamily sector, they have the potential to draw in tenants on aesthetics alone.
Sponsored | Multifamily Housing | Sep 21, 2023
5 Helpful Resources for Designing & Building with Engineered Wood
From in-depth, technical publications with detailed illustrations and examples to in-person consultations with engineered wood specialists, APA offers a host of helpful resources for commercial designers and installers working with engineered wood.
MFPRO+ Blog | Sep 21, 2023
The benefits of strategic multifamily housing repositioning
With the rapid increase in new multifamily housing developments, owners of existing assets face increasing competition. As their assets age and the number of new developments increases seemingly day-by-day, developers will inevitably have to find a way to stay relevant.
Mixed-Use | Sep 20, 2023
Tampa Bay Rays, Hines finalize deal for a stadium-anchored multiuse district in St. Petersburg, Fla.
The Tampa Bay Rays Major League Baseball team announced that it has reached an agreement with St. Petersburg and Pinellas County on a $6.5 billion, 86-acre mixed-use development that will include a new 30,000-seat ballpark and an array of office, housing, hotel, retail, and restaurant space totaling 8 million sf.
Engineers | Sep 15, 2023
NIST investigation of Champlain Towers South collapse indicates no sinkhole
Investigators from the National Institute of Standards and Technology (NIST) say they have found no evidence of underground voids on the site of the Champlain Towers South collapse, according to a new NIST report. The team of investigators have studied the site’s subsurface conditions to determine if sinkholes or excessive settling of the pile foundations might have caused the collapse.
MFPRO+ Research | Sep 11, 2023
Conversions of multifamily dwellings to ‘mansions’ leading to dwindling affordable stock
Small multifamily homes have historically provided inexpensive housing for renters and buyers, but developers have converted many of them in recent decades into larger, single-family units. This has worsened the affordable housing crisis, say researchers.
Adaptive Reuse | Aug 31, 2023
New York City creates team to accelerate office-to-residential conversions
New York City has a new Office Conversion Accelerator Team that provides a single point of contact within city government to help speed adaptive reuse projects. Projects that create 50 or more housing units from office buildings are eligible for this new program.
Multifamily Housing | Aug 24, 2023
A multifamily design for multigenerational living
KTGY’s Family Flat concept showcases the benefits of multigenerational living through a multifamily design lens.