ODA has revealed renderings of its first project in South Florida. 300 West Broward, a 38-story residential project, will act as an urban gateway to the heart of Downtown Fort Lauderdale.
The project will feature two towers that sit atop a 10-story podium and bring together a mixed-use program of 956 units and 23,752 sf of ground level commercial use. The unique bridged massing of the towers will create a focal point for visitors and residents. The design of the elevated massing on the ground floor establishes a new urban connection through the site by creating a covered outdoor space for the neighborhood and a pedestrian friendly connection to the Brightline, the museum, and the surrounding downtown residential blocks.
The southwest corner of the podium massing lifts up to create a welcoming plaza and gestures toward the pedestrian traffic from the museum and the Broward Center for the Performing Arts. An arrival plaza on Nugent Avenue creates a welcoming entry space for people coming from Brightline and Las Olas. Both plazas are connected through the ground floor, creating an expansive covered pedestrian realm that will be lined with retail uses and activated year-round.
The top of the podium has an outdoor amenity deck with sunset and sunrise pools, lush landscaping, lounge areas, pergolas, and cabanas. The indoor program features a lounge, a library, and a health and fitness center.
Residential units begin on the 11th floor and continue up through the 48 floors. The top two floors of each tower are reserved for penthouse loft units.
Related Stories
Multifamily Housing | Apr 26, 2022
Investment firm Blackstone makes $13 billion acquisition in student-housing sector
Blackstone Inc., a New York-based investment firm, has agreed to buy student-housing owner American Campus Communities Inc.
Mixed-Use | Apr 22, 2022
San Francisco replaces a waterfront parking lot with a new neighborhood
A parking lot on San Francisco’s waterfront is transforming into Mission Rock—a new neighborhood featuring rental units, offices, parks, open spaces, retail, and parking.
Multifamily Housing | Apr 20, 2022
A Frankfurt tower gives residents greenery-framed views
In Frankfurt, Germany, the 27-floor EDEN tower boasts an exterior “living wall system”: 186,000 plants that cover about 20 percent of the building’s facade.
Multifamily Housing | Apr 20, 2022
Prism Capital Partners' Avenue & Green luxury/affordable rental complex is 96% leased
The 232-unit rental property, in Woodbridge, N.J., has surpassed the 96 percent mark in leases.
Senior Living Design | Apr 19, 2022
Affordable housing for L.A. veterans and low-income seniors built on former parking lot site
The Howard and Irene Levine Senior Community, designed by KFA Architecture for Mercy Housing of California, provides badly needed housing for Los Angeles veterans and low-income seniors
Market Data | Apr 14, 2022
FMI 2022 construction spending forecast: 7% growth despite economic turmoil
Growth will be offset by inflation, supply chain snarls, a shortage of workers, project delays, and economic turmoil caused by international events such as the Russia-Ukraine war.
Wood | Apr 13, 2022
Mass timber: Multifamily’s next big building system
Mass timber construction experts offer advice on how to use prefabricated wood systems to help you reach for the heights with your next apartment or condominium project.
Codes and Standards | Apr 13, 2022
LEED multifamily properties fetch higher rents and sales premiums
LEED-certified multifamily properties consistently receive higher rents than non-certified rental complexes, according to a Cushman & Wakefield study of two decades of data on Class A multifamily assets with 50 units or more.
Multifamily Housing | Apr 7, 2022
Ken Soble Tower becomes world’s largest residential Passive House retrofit
The project team for the 18-story high-rise for seniors slashed the building’s greenhouse gas emissions by 94 percent and its heating energy demand by 91 percent.