After reviewing a pool of nine applicants, the City of West Hollywood named four finalists in a competition to design a new advertising display for the Sunset Strip.
The mile-and-a-half stretch of boulevard cuts through West Hollywood, Calif., just outside of Los Angeles. Along with theaters, restaurants, shops, and clubs, the Strip is known for its array of billboards, as cluttered as they are striking.
The finalists of the The Sunset Strip Spectacular Pilot Creative Off-Site Advertising Sign Competition are teams made of JCDecaux and Zaha Hadid Project Management Limited; Orange Barrel Media, Tom Wiscombe Architects, and MoCA; Outfront Media, Gensler, and MAK; and TAIT Towers. The entries can be viewed online.
An ideal spectacular design, according to the city, is one that is digital, multidimensional, and interactive (curved multi-planar forms, specialized lighting, moving parts, and 3D props are encouraged). It uses kinetic signage and creative programming, and can be understood both up close and at a distance. It encourages viewer participation through social media, and it incorporates a multi-use public square at its base. It can be no higher than 90 feet tall and have no more than 1,000 sf of digital display elements.
A jury will decide a winner later this month. The winner will receive a five-year contract with West Hollywood to construct and install its piece.
(Renderings courtesy their respective designers, via ArchDaily. Click images to enlarge)
Orange Barrel Media, Tom Wiscombe Architects, MoCA
Outfront Media, Gensler, MAK
JCDecaux and Zaha Hadid Project Management Limited
TAIT Towers
Related Stories
| Jan 11, 2014
Getting to net-zero energy with brick masonry construction [AIA course]
When targeting net-zero energy performance, AEC professionals are advised to tackle energy demand first. This AIA course covers brick masonry's role in reducing energy consumption in buildings.
Smart Buildings | Jan 7, 2014
9 mega redevelopments poised to transform the urban landscape
Slowed by the recession—and often by protracted negotiations—some big redevelopment plans are now moving ahead. Here’s a sampling of nine major mixed-use projects throughout the country.
| Dec 31, 2013
Top 10 blog posts from 2013
BD+C editors and our contributors posted hundreds of blogs in 2013. Here's a recap of the most popular topics. They include valuable lessons from one of the first BIM-related lawsuits and sage advice from AEC legend Arthur Gensler.
| Dec 20, 2013
Can energy hogs still be considered efficient buildings? Yes, say engineers at Buro Happold
A new tool from the engineering firm Buro Happold takes into account both energy and economic performance of buildings for a true measure of efficiency.
| Dec 13, 2013
Safe and sound: 10 solutions for fire and life safety
From a dual fire-CO detector to an aspiration-sensing fire alarm, BD+C editors present a roundup of new fire and life safety products and technologies.
| Dec 10, 2013
16 great solutions for architects, engineers, and contractors
From a crowd-funded smart shovel to a why-didn’t-someone-do-this-sooner scheme for managing traffic in public restrooms, these ideas are noteworthy for creative problem-solving. Here are some of the most intriguing innovations the BD+C community has brought to our attention this year.
| Nov 27, 2013
Retail renaissance: What's next?
The retail construction category, long in the doldrums, is roaring back to life. Send us your comments and projects as we prepare coverage for this exciting sector.
| Nov 27, 2013
Exclusive survey: Revenues increased at nearly half of AEC firms in 2013
Forty-six percent of the respondents to an exclusive BD+C survey of AEC professionals reported that revenues had increased this year compared to 2012, with another 24.2% saying cash flow had stayed the same.
| Nov 27, 2013
Wonder walls: 13 choices for the building envelope
BD+C editors present a roundup of the latest technologies and applications in exterior wall systems, from a tapered metal wall installation in Oklahoma to a textured precast concrete solution in North Carolina.
| Nov 26, 2013
Construction costs rise for 22nd straight month in November
Construction costs in North America rose for the 22nd consecutive month in November as labor costs continued to increase, amid growing industry concern over the tight availability of skilled workers.
