After 11 months of hoping, praying, and more than a little begging, 18 finalist cities came away empty handed from the lottery for Amazon’s second headquarters, which promised the winner a Powerball of 50,000 high-paying jobs, $5 billion in direct investment, and an economic boon.
On Nov. 12, Amazon confirmed that it had chosen two locations—Long Island City in the New York borough of Queens, and the Crystal City neighborhood of Arlington, Va.—where it will split its hiring and investment plans for its second homes.
Amazon’s overhyped yet secretive selection process—starting with the announcement of its plans in September 2017, followed by a six-week pitch period that drew bids from 238 cities—produced a short list of metros whose elected officials and business leaders pleaded their cases and promised the moon: tax breaks, land grants, and infrastructure improvements in the billions of dollars. (Why this largesse should be bestowed on one company is a topic for another time.)
As it turned out, though, Amazon’s HQ2 picks may have been preordained. The two cities already had the greatest number of Amazon employees outside of Seattle, and they offer a robust talent pool. Arlington is also near Washington, D.C., where Amazon’s Chairman and CEO Jeff Bezos lords over the Washington Post.
See Also: Amazon selects HQ2 cities
If, in fact, the two winners were always the frontrunners, and this whole exercise was a charade (as some of the chagrined cities suspect), Amazon pulled off a masterful act of manipulation and mass hypnosis, convincing the other contenders they had a legit shot. Officials in places like Denver, Chicago, and Boston—which were among the “leaders” cited in media speculation—are probably still scratching their heads about why their cities were also-rans.
During its vetting process, the tech giant gained access to troves of financial and demographic data about the cities it was considering. I don’t think it’s too cynical to suggest that Amazon will eventually use this information for other business purposes.
What, exactly, will the two winning cities be getting for their efforts, aside from more mass transit congestion? Probably not equal to what Amazon’s 14-million-sf presence has meant to Seattle’s economy and growth.
The stage has been set for Round 2, where developers and AEC firms trip over each other trying to get a piece of whatever Amazon is planning to either build or renovate. (The New York Times reported that Amazon informed the winners that it wants 500,000 sf of office space available in 2019.)
But before any firms enter the fray, it’s worth remembering that Seattle-based NBBJ has designed a number of buildings for Amazon, including its Spheres glass domes in Seattle, for which Magnusson Klemencic Associates was the structural engineer.
Related Stories
| Jan 20, 2011
Houston Dynamo soccer team plans new venue
Construction is scheduled to begin this month on a new 22,000-seat Major League Soccer stadium for the Houston Dynamo. The $60 million project is expected to be ready for the 2012 MLS season.
| Jan 20, 2011
Construction begins on second St. Louis community center
O’Fallon Park Recreation Complex in St. Louis, designed by local architecture/engineering firm KAI Design & Build, will feature an indoor aquatic park with interactive water play features, a lazy river, water slides, laps lanes, and an outdoor spray and multiuse pool.
| Jan 20, 2011
Community college to prepare next-gen Homeland Security personnel
The College of DuPage, Glen Ellyn, Ill., began work on the Homeland Security Education Center, which will prepare future emergency personnel to tackle terrorist attacks and disasters. The $25 million, 61,100-sf building’s centerpiece will be an immersive interior street lab for urban response simulations.
| Jan 19, 2011
San Diego casino renovations upgrade gaming and entertainment
The Sycuan Casino in San Diego will get an update with a $27 million, 245,000-sf renovation. Hnedak Bobo Group, Memphis, Tenn., and Cleo Design, Las Vegas, drew design inspiration from the historic culture of the Sycuan tribe and the desert landscape, creating a more open space with better circulation. Renovation highlights include a new “waterless” water entry feature and new sports bar and grill, plus updates to gaming, poker, off-track-betting, retail, and bingo areas. The local office of San Francisco-based Swinerton Builders will provide construction services.
| Jan 10, 2011
Michael J. Alter, president of The Alter Group: ‘There’s a significant pent-up demand for projects’
Michael J. Alter, president of The Alter Group, a national corporate real estate development firm headquartered in Skokie, Ill., on the growth of urban centers, project financing, and what clients are saying about sustainability.
| Jan 7, 2011
BIM on Target
By using BIM for the design of its new San Clemente, Calif., store, big-box retailer Target has been able to model the entire structural steel package, including joists, in 3D, chopping the timeline for shop drawings from as much as 10 weeks down to an ‘unheard of’ three-and-a-half weeks.
| Jan 7, 2011
Mixed-Use on Steroids
Mixed-use development has been one of the few bright spots in real estate in the last few years. Successful mixed-use projects are almost always located in dense urban or suburban areas, usually close to public transportation. It’s a sign of the times that the residential component tends to be rental rather than for-sale.
| Jan 4, 2011
6 green building trends to watch in 2011
According to a report by New York-based JWT Intelligence, there are six key green building trends to watch in 2011, including: 3D printing, biomimicry, and more transparent and accurate green claims.
