Versatility topped Ron Cleveland’s list of priorities when he and his wife decided to construct a new building in Beaumont, Texas, to accommodate the two businesses they jointly own.
Cleveland also wanted to create a structure that would serve as an effective marketing tool for his construction firm.
An 11,526-sf custom metal office building met both goals and, since opening its doors in 2010, has served as the headquarters of both Ron Cleveland Construction Co. and the local Keller Williams Realty franchise.
“I wanted to be able to say, ‘Here’s what you can do with a metal building’ to clients and potential clients,” says Cleveland, a Star builder since 1979. “So many people have a preconceived notion of a metal building as just a rectangular box with tin walls. That is definitely not the case.”
Now it’s not unusual for prospects to visit Cleveland’s space without knowing it’s a metal building.
“I’ve had clients come here to meet with me about constructing a new office building who were not even aware this was a metal building,” he says.
Cleveland also has had people ask him how it was possible to build a wooden porch without supporting columns.
“I tell them it’s not wood; it’s structural steel surrounded by wood. Sometimes they don’t believe it,” he says.
The structure is designed to withstand a 130 mph wind load, and its exterior walls are open to metal stud framing and brick veneer. The lack of interior load-bearing walls provides ultimate flexibility for current and future tenants.
“If I sold this building, it could easily be redesigned to accommodate a doctor’s office or any other kind of business,” Cleveland says. “Because of the large clear-span interior, there is a lot of flexibility to rearrange the space as you choose.”
That flexibility also facilitates synergies between the two businesses that currently occupy it.
“This has become a one-stop shop for commercial real estate,” he says. “We sell land, do design and build from this one office.”
The project’s three main sections form a U-shaped building. An eight-foot, three-sided overhang at the entrance features cedar siding at the soffits that matches the window trim and exterior column wraps. Overhangs at the gabled ends of the entrance include two hip frames, each of which attaches below the roofline to create a Dutch-type hip gable. Above the hip frames, the building extends beyond the roofline to create a mission-style aesthetic.
Two roof planes feature custom-designed valley beams and purlins that attach to the beams with open areas below. The roof planes accommodate false dormers with sheeting and trim that match the roof panels.
Beyond providing customers of both businesses with a positive first impression, the new building also has directly contributed to Cleveland’s bottom line.
“I’ve sold two buildings because of this building,” Cleveland says. “It’s helped my business very nicely.”
Building Team:
Owner: Ron Cleveland
Star Builder: Ron Cleveland Construction Co. LLC
Architect: Architectural Alliance, Inc.
General Contractor: Ron Cleveland Construction Co. LLC
Erector: Ron Cleveland Construction Co. LLC
Roof Panels: Star Building Systems
Insulation: Guardian Building Products
Related Stories
| Sep 12, 2011
LACCD’s $6 billion BIM connection
The Los Angeles Community College District requires every design-build team in its massive modernization program to use BIM, but what they do with their 3D data after construction is completed may be the most important change to business as usual.
| Sep 12, 2011
Construction waste management
Best practices for an environmentally optimized job site.
| Sep 12, 2011
PVs play new roles as a teaching tool
Solar installations are helping K-12 schools around the country save money and teach students the intricacies of renewable energy sources.
| Sep 12, 2011
Living Buildings: Are AEC Firms up to the Challenge?
Modular Architecture > You’ve done a LEED Gold or two, maybe even a LEED Platinum. But are you and your firm ready to take on the Living Building Challenge? Think twice before you say yes.
| Sep 12, 2011
First phase of plan to revitalize Florida's Hialeah Park announced
This is the first project of a master plan developed to revive the historic racetrack.
| Sep 12, 2011
Geist opens European branch
The new branch provides the company’s international clients with additional support and services.
| Sep 9, 2011
$22 million investment made in energy efficient building maker
The buildings use at least 25% less energy than the strictest building codes in the U.S., and as much as 80% less energy in certain parts of the country.
| Sep 9, 2011
Hardinger joins Ryan Companies as vice president, mission critical
He will lead the Ryan team responsible for building and developing data centers and other mission-critical projects, and will oversee business development, client relationships, executive level communications and overall marketing strategies for the division.
| Sep 7, 2011
KSS Architects wins AIA NJ design award
The project was one of three to win the award in the category of Architectural/Non-Residential.
| Sep 6, 2011
Construction on Beijing's tallest building starts next week
The 108 floor mixed-use skyscraper consists of offices, apartments, hotels and shopping malls on the lower floors.
