Versatility topped Ron Cleveland’s list of priorities when he and his wife decided to construct a new building in Beaumont, Texas, to accommodate the two businesses they jointly own.
Cleveland also wanted to create a structure that would serve as an effective marketing tool for his construction firm.
An 11,526-sf custom metal office building met both goals and, since opening its doors in 2010, has served as the headquarters of both Ron Cleveland Construction Co. and the local Keller Williams Realty franchise.
“I wanted to be able to say, ‘Here’s what you can do with a metal building’ to clients and potential clients,” says Cleveland, a Star builder since 1979. “So many people have a preconceived notion of a metal building as just a rectangular box with tin walls. That is definitely not the case.”
Now it’s not unusual for prospects to visit Cleveland’s space without knowing it’s a metal building.
“I’ve had clients come here to meet with me about constructing a new office building who were not even aware this was a metal building,” he says.
Cleveland also has had people ask him how it was possible to build a wooden porch without supporting columns.
“I tell them it’s not wood; it’s structural steel surrounded by wood. Sometimes they don’t believe it,” he says.
The structure is designed to withstand a 130 mph wind load, and its exterior walls are open to metal stud framing and brick veneer. The lack of interior load-bearing walls provides ultimate flexibility for current and future tenants.
“If I sold this building, it could easily be redesigned to accommodate a doctor’s office or any other kind of business,” Cleveland says. “Because of the large clear-span interior, there is a lot of flexibility to rearrange the space as you choose.”
That flexibility also facilitates synergies between the two businesses that currently occupy it.
“This has become a one-stop shop for commercial real estate,” he says. “We sell land, do design and build from this one office.”
The project’s three main sections form a U-shaped building. An eight-foot, three-sided overhang at the entrance features cedar siding at the soffits that matches the window trim and exterior column wraps. Overhangs at the gabled ends of the entrance include two hip frames, each of which attaches below the roofline to create a Dutch-type hip gable. Above the hip frames, the building extends beyond the roofline to create a mission-style aesthetic.
Two roof planes feature custom-designed valley beams and purlins that attach to the beams with open areas below. The roof planes accommodate false dormers with sheeting and trim that match the roof panels.
Beyond providing customers of both businesses with a positive first impression, the new building also has directly contributed to Cleveland’s bottom line.
“I’ve sold two buildings because of this building,” Cleveland says. “It’s helped my business very nicely.”
Building Team:
Owner: Ron Cleveland
Star Builder: Ron Cleveland Construction Co. LLC
Architect: Architectural Alliance, Inc.
General Contractor: Ron Cleveland Construction Co. LLC
Erector: Ron Cleveland Construction Co. LLC
Roof Panels: Star Building Systems
Insulation: Guardian Building Products
Related Stories
| Oct 12, 2010
University of Toledo, Memorial Field House
27th Annual Reconstruction Awards—Silver Award. Memorial Field House, once the lovely Collegiate Gothic (ca. 1933) centerpiece (along with neighboring University Hall) of the University of Toledo campus, took its share of abuse after a new athletic arena made it redundant, in 1976. The ultimate insult occurred when the ROTC used it as a paintball venue.
| Oct 12, 2010
Owen Hall, Michigan State University, East Lansing, Mich.
27th Annual Reconstruction Awards—Silver Award. Officials at Michigan State University’s East Lansing Campus were concerned that Owen Hall, a mid-20th-century residence facility, was no longer attracting much interest from its target audience, graduate and international students.
| Oct 12, 2010
Gartner Auditorium, Cleveland Museum of Art
27th Annual Reconstruction Awards—Silver Award. Gartner Auditorium was originally designed by Marcel Breuer and completed, in 1971, as part of his Education Wing at the Cleveland Museum of Art. Despite that lofty provenance, the Gartner was never a perfect music venue.
| Oct 12, 2010
Cell and Genome Sciences Building, Farmington, Conn.
27th Annual Reconstruction Awards—Silver Award. Administrators at the University of Connecticut Health Center in Farmington didn’t think much of the 1970s building they planned to turn into the school’s Cell and Genome Sciences Building. It’s not that the former toxicology research facility was in such terrible shape, but the 117,800-sf structure had almost no windows and its interior was dark and chopped up.
| Oct 12, 2010
The Watch Factory, Waltham, Mass.
27th Annual Reconstruction Awards — Gold Award. When the Boston Watch Company opened its factory in 1854 on the banks of the Charles River in Waltham, Mass., the area was far enough away from the dust, dirt, and grime of Boston to safely assemble delicate watch parts.
| Oct 12, 2010
Cuyahoga County Soldiers’ and Sailors’ Monument, Cleveland, Ohio
27th Annual Reconstruction Awards—Gold Award. The Cuyahoga County Soldiers’ and Sailors’ Monument was dedicated on the Fourth of July, 1894, to honor the memory of the more than 9,000 Cuyahoga County veterans of the Civil War.
| Oct 12, 2010
Building 13 Naval Station, Great Lakes, Ill.
27th Annual Reconstruction Awards—Gold Award. Designed by Chicago architect Jarvis Hunt and constructed in 1903, Building 13 is one of 39 structures within the Great Lakes Historic District at Naval Station Great Lakes, Ill.
| Oct 12, 2010
Full Steam Ahead for Sustainable Power Plant
An innovative restoration turns a historic but inoperable coal-burning steam plant into a modern, energy-efficient marvel at Duke University.
| Oct 12, 2010
From ‘Plain Box’ to Community Asset
The Mid-Ohio Foodbank helps provide 55,000 meals a day to the hungry. Who would guess that it was once a nondescript mattress factory?
| Oct 11, 2010
HGA wins 25-Year Award from AIA Minnesota
HGA Architects and Engineers won a 25-Year Award from AIA Minnesota for the Willow Lake Laboratory.