flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

A building in Times Square aspires to be a marketing and arts tool

Cultural Facilities

A building in Times Square aspires to be a marketing and arts tool

The 580-ft TSX Broadway will have several LED signs on its exterior, and host an existing 27,000-sf theater that was hoisted 30 ft above street level. 


By John Caulfield, Senior Editor | January 18, 2022
The  construction of the TSX Broadway tower in New York includes raising an existing theater 30 ft above grade.
The ongoing construction of the TSX Broadway tower in New York includes raising the Palace Theater 30 ft above street level, and giving the 109-year-old theater an extensive makeover. Image: Courtesy of L&L Holding

TSX Broadway is a 550,000-sf 46-story mixed-use tower that’s been under construction in New York City’s Times Square since 2019. This $2.5 billion project—whose development partners include L&L Holding, Maefield Development, Fortress Investment, and The Nederlander Organization—has retained 25 percent of site’s existing structure that included 16 stories of what had been a DoubleTree hotel, and the iconic Palace Theater, which on January 7 began its journey from the ground floor of this site to being lifted and repositioned 30 ft above grade to make way for 75,000 sf of street-level retail.

The lift of the 7,000-plus-ton, 27,000-sf theater with landmark status was expected to take six to eight weeks, at which point the Palace Theater will undergo a $50 million renovation that includes a new entrance on 47th Street with an 80-ft marquee, the addition of 10,000 sf of front-of-house space with a new lobby, a new orchestra pit for the 1,700-seat theater, and more back-of-house space.

Last week, the project’s Building Team poured the 43rd floor of TSX Broadway, which along with the theater is scheduled for completion in the fourth quarter of 2022, according to Robert Israel, Executive Vice President of L&L Holding and the firm’s project manager, with whom BD+C spoke earlier this week.

Also see: An animation of the demolition, excavation, and theater lift

HEAVY LIFTING

Hydraulic jacks used to raise the theater
A lifting system that combines structural steel shoring posts and hydraulic jacks is being used to raise the Palace Theater. Image: Courtesy of L&L Holding
 

Hydraulic jack system used to raise the theater.This project, he said, required a new permanent foundation, a new subcellar level, and a lifting foundation. The lift itself is utilizing a mechanism, devised by Urban Foundation Engineering, that combines 34 structural lifting posts and 136 hydraulic jacks. Israel said that the developers hired the structural engineering consultant Howard Shapiro & Associates to ensure the security and stability of the structure and theater, which was originally built in 1913 and remodeled in 1988.

The 580-ft-tall tower, when completed, will also feature a 669-key hotel (Israel said the developers were close to signing a branding and property management deal, but could not disclose the hotelier).

RISING ABOVE THE NOISE

Exterior lighting systems for TSX Broadway
TSX Broadway will feature several different lighting systems on its exterior. Images: Mancini Duffy
 

The building will also have several signage and lighting systems, all designed for marketing purposes: the exterior of floors three through nine will be distinguished by an 18,000-sf LED podium sign into which is integrated an indoor-outdoor stage with a 30x30-ft opening and a 35-ft depth that extends 10 ft outside beyond the LED lights. Israel suggested that this space could be used for New Year’s Eve events, and all manner of performances and broadcasts.

There will also be crown signage at the top of the building, and a full-tower lighting system, dubbed The Beacon, that will be able to project programmed messages and images.

Also see: How TSX Broadway will become the world’s largest billboard

TSX Broadway’s Building Team includes Mancini Duffy (AOR core and shell and hotel), PBDW Architects (AOR theater design and historic preservation), Jablonski Building Conservation (historic preservation consultant), Wise Janney Elsner Engineers & Architects (plaster structural support consultant), Cosentini (MEP), Langan (SOE/foundation engineering consultant), Severud (SE), and Perkins Eastman (lead design of building envelope).

Related Stories

Performing Arts Centers | Oct 21, 2024

The New Jersey Performing Arts Center breaks ground on $336 million redevelopment of its 12-acre campus

In Newark, N.J., the New Jersey Performing Arts Center (NJPAC) has broken grown on the three-year, $336 million redevelopment of its 12-acre campus. The project will provide downtown Newark 350 mixed-income residential units, along with shops, restaurants, outdoor gathering spaces, and an education and community center with professional rehearsal spaces.

Performing Arts Centers | Oct 10, 2024

Studio Gang's performing arts center for Hudson Valley Shakespeare breaks ground

A new permanent home for Hudson Valley Shakespeare, a professional non-profit theater company, recently broke ground in Garrison, N.Y. The Samuel H. Scripps Theater Center includes a 14,850 sf performance venue that will serve as a permanent home for the theater company known for its sweeping open-air productions of classics and new works.

Museums | Oct 1, 2024

UT Dallas opens Morphosis-designed Crow Museum of Asian Art

In Richardson, Tex., the University of Texas at Dallas has opened a second location for the Crow Museum of Asian Art—the first of multiple buildings that will be part of a 12-acre cultural district. When completed, the arts and performance complex, called the Edith and Peter O’Donnell Jr. Athenaeum, will include two museums, a performance hall and music building, a grand plaza, and a dedicated parking structure on the Richardson campus.

Museums | Aug 29, 2024

Bjarke Ingels' Suzhou Museum of Contemporary Art conceived as village of 12 pavilions

The 60,000-sm Suzhou Museum of Contemporary Art in Suzhou, Jiangsu, China recently topped out. Designed by Bjarke Ingels Group (BIG), the museum is conceived as a village of 12 pavilions, offering a modern interpretation of the elements that have defined the city’s urbanism, architecture, and landscape for centuries. 

Cultural Facilities | Aug 21, 2024

Baltimore’s National Aquarium opens 10,000-sf floating wetland that mimics the harbor’s original tidal marsh habitat

The National Aquarium in Baltimore has opened the National Aquarium Harbor Wetland, a 10,000-sf floating wetland that mimics the Inner Harbor’s original Chesapeake Bay tidal marsh habitat. Located between Piers 3 and 4 on Baltimore’s Inner Harbor, the $14 million project features more than 32,000 native shrubs and marsh grasses. 

Museums | Aug 19, 2024

The Tampa Museum of Art will soon undergo a $110 million expansion

In Tampa, Fla., the Tampa Museum of Art will soon undergo a 77,904-sf Centennial Expansion project. The museum plans to reach its $110 million fundraising goal by late 2024 or early 2025 and then break ground. Designed by Weiss/Manfredi, and with construction manager The Beck Group, the expansion will redefine the museum’s surrounding site.

Smart Buildings | Jul 25, 2024

A Swiss startup devises an intelligent photovoltaic façade that tracks and moves with the sun

Zurich Soft Robotics says Solskin can reduce building energy consumption by up to 80% while producing up to 40% more electricity than comparable façade systems.

Adaptive Reuse | Jul 12, 2024

Detroit’s Michigan Central Station, centerpiece of innovation hub, opens

The recently opened Michigan Central Station in Detroit is the centerpiece of a 30-acre technology and cultural hub that will include development of urban transportation solutions. The six-year adaptive reuse project of the 640,000 sf historic station, created by the same architect as New York’s Grand Central Station, is the latest sign of a reinvigorating Detroit.

Museums | Jun 20, 2024

Connecticut’s Bruce Museum more than doubles its size with a 42,000-sf, three-floor addition

In Greenwich, Conn., the Bruce Museum, a multidisciplinary institution highlighting art, science, and history, has undergone a campus revitalization and expansion that more than doubles the museum’s size. Designed by EskewDumezRipple and built by Turner Construction, the project includes a 42,000-sf, three-floor addition as well as a comprehensive renovation of the 32,500-sf museum, which was originally built as a private home in the mid-19th century and expanded in the early 1990s. 

Libraries | Jun 7, 2024

7 ways to change 'business as usual': The Theodore Roosevelt Presidential Library

One hundred forty years ago, Theodore Roosevelt had a vision that is being realized today. The Theodore Roosevelt Presidential Library is a cutting-edge example of what’s possible when all seven ambitions are pursued to the fullest from the beginning and integrated into the design at every phase and scale.

boombox1
boombox2
native1

More In Category



Museums

UT Dallas opens Morphosis-designed Crow Museum of Asian Art

In Richardson, Tex., the University of Texas at Dallas has opened a second location for the Crow Museum of Asian Art—the first of multiple buildings that will be part of a 12-acre cultural district. When completed, the arts and performance complex, called the Edith and Peter O’Donnell Jr. Athenaeum, will include two museums, a performance hall and music building, a grand plaza, and a dedicated parking structure on the Richardson campus.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021