flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

Call for research partners: The neuroscience behind decision making in AEC

Building Owners

Call for research partners: The neuroscience behind decision making in AEC


By David Barista, Editorial Director | January 21, 2018
Call for research partners: The neuroscience behind decision making in AEC

Photo: Pixabay

For the past year and a half, I have had the pleasure of working with an incredible group of AEC marketing and business development leaders as a member of the Board of Trustees for the SMPS Foundation, the nonprofit research arm of the Society for Marketing Professional Services.   

The Foundation’s 2018 research project will explore the brain science behind client decision making behavior. That is, why do your clients—real estate developers, building owners, university leaders, school district officials, healthcare operators, etc.—make the decisions they do? And how, as an AEC firm, can you better tailor your services, marketing, and communications to more effectively influence your clients and better meet their needs?

Here’s a synopsis of the research project:

Within the AEC industries, our clients, both public (i.e., local, state, provincial, federal entities) and private, are responsible for making decisions regarding which companies they will hire to design and build their projects. As the market continues to become more competitive, we are interested in understanding and reacting to the science behind decision making—how brains work subconsciously and emotionally, and rationalize one service provider over another with stats and scoring, for example. The researcher(s) for this project should also explore and present any other components of decision-making and how service providers can affect the outcome of choices their clients make.

This is the type of important business research that is absent in our market. All AEC professionals could benefit from its findings and recommendations.   

The Foundation has composed a formal FRP in search of research groups and neuroscience experts who are interesting in taking on this important study.

If you are interested in learning more or submitting an RFP for this funded research project, please email me at dbarista@sgcmail.com. Thanks!

Related Stories

| May 30, 2012

Hill International to manage construction of Al Risafa Stadium in Iraq

The three-year contract has an estimated value to Hill of approximately $3.3 million.

| May 29, 2012

Torrance Memorial Medical Center’s pediatric burn patients create their version of new Patient Tower using Legos

McCarthy workers joined the patients, donning construction gear and hard hats, to help with their building efforts.

| May 29, 2012

Reconstruction Awards Entry Information

Download a PDF of the Entry Information at the bottom of this page.

| May 29, 2012

AIA expands Documents-On-Demand service??

Six new documents added, DOD offers nearly 100 contract documents.  

| May 29, 2012

Legrand achieves over 20% energy-intensity reduction in Presidential Challenge

West Hartford headquarters announced as Better Buildings, Better Plants “Showcase” site.

| May 24, 2012

2012 Reconstruction Awards Entry Form

Download a PDF of the Entry Form at the bottom of this page.

| May 24, 2012

Gilbane’s Spring 2012 economic report identifies multiple positive economic and market factors

Anticipating increasing escalation in owner costs through 2014.

| May 24, 2012

Construction backlog declines 5.4% in the first quarter of 2012?

The nation’s nonresidential construction activity will remain soft during the summer months, with flat to declining nonresidential construction spending.

boombox1
boombox2
native1

More In Category

Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021