Jupiter Entertainment is a production company that does work for TV channels as wide-ranging as A&E, Animal Planet, Discovery, and TrueTV. Its newest production studio, on the fourth floor of 136 Madison Avenue in New York City, was fitted out to meet its specific design requirements for client hosting, comfortable workspaces for employees, and efficient and functional editing suites.
The design for this $1.34 million, 20,343-sf renovated space includes three conference rooms, 17 offices located along the interior perimeter, 16 workstations, 40 benching desks, and two dozen 7- by 9-ft edit bays.
However, the original plan by Collier International, which owns this building, was to use this space as a marketing center to attract tenants. That floor was to feature a conference room, reception area, pantry, and restrooms with variations on the building’s standard finish.
Once Jupiter came on board, the project’s designer, Montroy Andersen DeMarco (MADGI) changed the program, and performed a test-fit to ensure the space would suit a production company.
This project presented some challenges, not the least being its tight four-month schedule. The required electrical load was greater than what a typical office might call for, so MADGI had to figure out how to fit all the conduits into the walls. And furniture had to be selected for some narrower-than-usual meeting and huddle rooms.
The production studio includes 24 edit bays. Image: Peter Dressel/Wilk Marketing Communications
MADGI specified a balanced design look with bright red wall sections contrasting with neutral white-and-gray palette that complement the existing concrete floors.
Part of the floor is an annexed four-story building with four skylights and views of adjacent buildings. MADGI used this layout to create the floor’s social pantry that incorporates a 12-person conference room to anchor the office’s north wing.
Linear LED lighting is used throughout the office and studio, and MADGI specified 4- x 8-ft rectangular linear LEDs to accent space.
The project Team included Phase 3 Associates (GC), and MG Engineering (MEP). Nienkämper supplied the conference room furniture.
Related Stories
| Aug 11, 2010
Top of the rock—Observation deck at Rockefeller Center
Opened in 1933, the observation deck at Rockefeller Center was designed to evoke the elegant promenades found on the period's luxury transatlantic liners—only with views of the city's skyline instead of the ocean. In 1986 this cultural landmark was closed to the public and sat unused for almost two decades.
| Aug 11, 2010
200 Fillmore
Built in 1963, the 32,000-sf 200 Fillmore building in Denver housed office and retail in a drab, outdated, and energy-splurging shell—a “style” made doubly disastrous by 200 Fillmore's function as the backdrop for a popular public plaza and outdoor café called “The Beach.
| Aug 11, 2010
Integrated Project Delivery builds a brave, new BIM world
Three-dimensional information, such as that provided by building information modeling, allows all members of the Building Team to visualize the many components of a project and how they work together. BIM and other 3D tools convey the idea and intent of the designer to the entire Building Team and lay the groundwork for integrated project delivery.
| Aug 11, 2010
Inspiring Offices: Office Design That Drives Creativity
Office design has always been linked to productivity—how many workers can be reasonably squeezed into a given space—but why isn’t it more frequently linked to creativity? “In general, I don’t think enough people link the design of space to business outcome,” says Janice Linster, partner with the Minneapolis design firm Studio Hive.
| Aug 11, 2010
Great Solutions: Products
14. Mod Pod A Nod to Flex Biz Designed by the British firm Tate + Hindle, the OfficePOD is a flexible office space that can be installed, well, just about anywhere, indoors or out. The self-contained modular units measure about seven feet square and are designed to serve as dedicated space for employees who work from home or other remote locations.
