It’s a common sight among car dealerships: You may head to a Dodge dealership and see a group of Jeep or Chrysler branded automobiles on sale at the same lot. Why? Because they all share a parent company in Fiat. Go to a Chevrolet dealership, and you’ll see a bunch of Buicks and GMCs, and Volkswagens, Audis, and Porsches are sure to be found together, as well. Car dealerships often end up as a bit of a grab bag of the parent company’s brand offerings with three or four separate brands occupying one lot.
This same blending of multiple brands is not so common across all industries, however. Take, for example, hotels. Sure, there are plenty of dual-branded hotels across the country, but three brands in one building has never happened before. But that’s all about to change thanks to the new 22-story Marriott Hotel currently under construction in downtown Nashville. The hotel will be the first of its kind by featuring three Marriott brands in one building.
The $137 million tri-branded Marriott hotel will comprise 470 rooms spread across the AC Hotels, Residence Inn, and SpringHill Suites brands. The AC Hotels brand will occupy 209 rooms in one wing while the adjoining wing will feature the SpringHill Suites (occupying 125 rooms) and the Residence Inn (occupying 136 rooms).
The L-shaped building will highlight all three brand logos on its exterior and guests will have three distinct hospitality experiences, but behind-the-scenes operations and spaces will be combined to reduce ongoing expenses.
North Point Hospitality’s (the hotel developer) plans call for a large pool, state-of-the-art fitness center, and a large conference and meeting space on the top floor. These robust amenity offerings are common among multi-brand hotels.
JE Dunn was selected to build the hotel and construction is currently underway in the downtown Nashville submarket known as SoBro (south of Broadway), an up and coming area with multitudinous new dining, shopping, and entertainment options. The project is scheduled to open in 2018. Winford Lindsay Architect is the architect of record.
Related Stories
Office Buildings | Feb 18, 2015
Commercial real estate developers optimistic, but concerned about taxes, jobs outlook
The outlook for the commercial real estate industry remains strong despite growing concerns over sluggish job creation and higher taxes, according to a new survey of commercial real estate professionals by NAIOP.
Mixed-Use | Feb 13, 2015
First Look: Sacramento Planning Commission approves mixed-use tower by the new Kings arena
The project, named Downtown Plaza Tower, will have 16 stories and will include a public lobby, retail and office space, 250 hotel rooms, and residences at the top of the tower.
Codes and Standards | Feb 12, 2015
New Appraisal Institute form aids in analysis of green commercial building features
The Institute’s Commercial Green and Energy Efficient Addendum offers a communication tool that lenders can use as part of the scope of work.
Architects | Feb 11, 2015
Shortlist for 2015 Mies van der Rohe Award announced
Copenhagen, Berlin, and Rotterdam are the cities where most of the shortlisted works have been built.
| Jan 20, 2015
Daring hotel design scheme takes the shape of cut amethyst stone
The Dutch practice NL Architects designed a proposal for a chain of hotels shaped like a rock cut in half to reveal a gemstone inside.
| Jan 2, 2015
Construction put in place enjoyed healthy gains in 2014
Construction consultant FMI foresees—with some caveats—continuing growth in the office, lodging, and manufacturing sectors. But funding uncertainties raise red flags in education and healthcare.
| Dec 28, 2014
AIA course: Enhancing interior comfort while improving overall building efficacy
Providing more comfortable conditions to building occupants has become a top priority in today’s interior designs. This course is worth 1.0 AIA LU/HSW.
| Dec 28, 2014
7 fresh retail design strategies
Generic ‘boxes’ and indifferent service won’t cut it with today’s savvy shoppers. Retailers are seeking a technology-rich-but-handmade vibe, plus greater speed to market and adaptability.
| Dec 2, 2014
Nonresidential construction spending rebounds in October
This month's increase in nonresidential construction spending is far more consistent with the anecdotal information floating around the industry, says ABC's Chief Economist Anirban Basu.
| Nov 29, 2014
20 tallest towers that were never completed
Remember the Chicago Spire? What about Russia Tower? These are two of the tallest building projects that were started, but never completed, according to the Council on Tall Buildings and Urban Habitat. The CTBUH Research team offers a roundup of the top 20 stalled skyscrapers across the globe.
