Social equity and climate change are the elephants in the room hovering over Gensler’s Design Forecast for 2022, which the giant architecture firm released this week.
Drawing from a wide range of research sources, including its own, Gensler maps out what it sees as the top trends and strategies for its 28 practice areas, organized under the headings Cities, Work, Lifestyle, and Health. (The Report can be downloaded at https://bit.ly/3ILhHxf.)
The report is, in the main, optimistic, with dollops of wishful thinking. But Gensler, which generated $1.235 billion in revenue last year, is also clear-eyed and fact-informed about the challenges that lie ahead and the extent that design can help meet and exceed them. “An ongoing resilience is defining the built environment,” write the firm’s co-CEOs Diane Hoskins, FAIA, IIDA, and Andy Cohen, FAIA.

They see a world where innovation is accelerating, where cities are becoming more walkable and greener, where holistic design places greater emphasis on enhancing human experience, and where places “honor local context, while considering the health of occupants and planet alike.” To that end, Gensler has taken action to improve long-term resilience and sustainability of the construction industry’s supply chain by developing a new “blueprint” for specifying lower-carbon products and promoting locally extracted and manufactured materials. Gensler’s stated goal is to achieve carbon neutrality in all its work within a decade. “Never has there been a greater opportunity for the building industry to act on climate change,” the Report states.
STARTLING STATISTICS
The 91-page Design Forecast is a reservoir of information, some of which are likely to stop readers in their tracks. For example, one of the Health sector’s demographic predicaments is that, for the first time in human history, more of the population will be over 65 years old than under 18. “This changes everything,” states Gensler, in terms of how healthcare facilities will be designed to function and serve their constituencies.
Another stat, based on Gensler’ own research, found that fewer than half of the people surveyed in 15 locations are optimistic about their cities’ futures. And in its prognosis for the future of the workplace, Gensler—again drawing from its own research—estimates that, at a time when demand for commercial real estate is in flux, top-performing companies are three times more likely to increase their real estate footprint.
Sprinkled throughout the Forecast are images of Gensler’s projects that, according to the firm, have responded to different needs. For example, the Nashville entertainment district Fifth + Broadway addresses what people want from cities: convenience, community, and accessibility. This mixed-use district blends retail, workplace, residential, restaurants, music, and sports. In Austin, a 140,000-sf built-to-suit office building for Whole Foods Market’s headquarters features extended floor plates that provide interior protection from the sun, public areas with biophilic elements, and an outdoor terrace that doubles as alternative workspace.
20 METATRENDS IN PLAY
Gensler’s Design Forecast revolves around its identification of metatrends that it believes will influence client demand and the firm’s work in each of its sectors and practices. Some of these trends are not new, but have yet to achieve fruition, or have been recast by events such as the COVID-19 pandemic or the so-called Great Resignation that is restirring the job market.
The metatrends, in short, are predicted as follows:
Cities:
•A flexible public realm will deliver a more resilient future
•20-minute neighborhoods will drive equity
•Climate action demands will advance a path to net-zero
•Cities and organizations will refocus on regeneration and reuse
•Innovation districts will continue to thrive

Workplace:
•The workplace must be a compelling destination
•Experimentation, prototypes, and learning are the new normals
•The workspace will play a critical role in fostering equity and inclusion
•The new workspace ecosystem will include “third” spaces for such things as coworking
•Investments in health and well-being will deliver value for employees

Lifestyle:
•Belonging and placemaking will bring people together
•Amenities that drive community will be highly valued
•Flexibility will become a critical investment
•Digital and physical will blend to deliver connected experiences
•Places for gathering will become neighborhood catalysts
Health:
•Design for resilience, and design that elevates human health, are one in the same
•More of the population will be over 65 than under 18 for the first time in human history
•Science organizations will set the tone for how we act in climate change and health
•Existing aging building stock cannot be ignored
•Designing “to the edges” of society will create more welcoming and supportive environments.
The report does deeper dives into each of its practices to signal dynamics and to suggest viable design strategies. Take data centers, upon which the world’s information, research, financial, and ecommerce grids increasingly rely: while acknowledging that hyperscale data centers account for half of the total investment in that sector, Gensler hops on the edge bandwagon, proclaiming edge data centers as “the next frontier” that will feed the growth of next-generation technologies. This sector is also looking for ways to reduce its energy consumption and carbon footprint by embracing low-impact materials and energy recovery. Gensler talks up the benefits of designing data centers for immersive cooling systems that submerge servers in liquid.
Related Stories
Giants 400 | Aug 28, 2019
Top 35 Data Center Architecture Firms for 2019
Corgan, HDR, Gensler, AECOM, and Page top the rankings of the nation's largest data center sector architecture and architecture engineering (AE) firms, as reported in Building Design+Construction's 2019 Giants 300 Report.
AEC Innovators | Aug 27, 2019
7 AEC industry disruptors and their groundbreaking achievements
From building prefab factories in the sky to incubating the next generation of AEC tech startups, our 2019 class of AEC Innovators demonstrates that the industry is poised for a shakeup. Meet BD+C’s 2019 AEC Innovators.
Giants 400 | Aug 16, 2019
2019 Healthcare Giants Report: The ‘smart hospital’ is on the horizon
These buildings perform functions like a medical practitioner. This and more healthcare sector trends from Building Design+Construction's 2019 Giants 300 Report.
AEC Innovators | Aug 15, 2019
Oracle’s replica of a construction jobsite creates an immersive environment for AEC professionals
The Oracle Construction and Engineering Innovation Lab allows visitors to walk through five different stages of construction work, to test new AEC technologies and training techniques.
Giants 400 | Aug 15, 2019
Top 140 Multifamily Sector Architecture Firms for 2019
Humphreys & Partners, KTGY, SCB, CallisonRTKL, and Perkins Eastman top the rankings of the nation's largest multifamily sector architecture and architecture engineering (AE) firms, as reported in Building Design+Construction's 2019 Giants 300 Report.
Giants 400 | Aug 13, 2019
2019 Science + Technology Giants Report: Operational flexibility is a must for S+T buildings
The science and technology (S+T) sector is arguably the industry’s most complex because it caters to a diverse clientele with specific priorities and imperatives, according to Building Design+Construction's 2019 Giants 300 Report.
Architects | Aug 12, 2019
AIA, NCARB help launch coalition to represent complex professions and licensing boards
Architects, registration boards, and others join effort to ensure a unified voice for professions in growing debate around licensure, regulation, and public safety.
AEC Innovators | Aug 9, 2019
Improving architectural designs through iteration
Computational design lets ZGF Architects see patterns that renderings and even models can’t show.
Giants 400 | Aug 8, 2019
Top 200 Office Sector Architecture Firms for 2019
Gensler, AECOM, Perkins+Will, Stantec, and HOK top the rankings of the nation's largest office sector architecture and architecture engineering (AE) firms, as reported in Building Design+Construction's 2019 Giants 300 Report.
Giants 400 | Aug 8, 2019
2019 Office Giants Report: Demand for exceptional workplaces will keep the office construction market strong
Office space consolidation and workplace upgrades will keep project teams busy, according to BD+C's 2019 Giants 300 Report.