This fall, the Green Bay Packers will break ground on Titletown District, a mixed-use development west of the NFL team's home of Lambeau Field. When completed in the fall of 2017, the first phase of Titletown District will include a hotel, a sports medicine center, a restaurant/brewery, and a 10-acre public plaza.
The Milwaukee Business Journal reports that the first phase of this project is expected to cost between $120 million and $130 million, with the Packers contributing $65 million of that total.
For several years, the Wisconsin-based team has been acquiring land in town and demolishing buildings in preparation for starting Titletown District. The first tenant, a 100,000-sf Cabela’s sporting goods outlet the retailer developed with the team, opened in July 2014 and drew 2.8 million visitors in its first 12 months in business.
The Journal reports that this fall the Packers and its Building Team—which includes Sterling Project Development, a New York real estate advisory firm; Rossetti, a Detroit architectural design and planning firm; and Biederman Redevelopment Ventures, a New York design consultant with expertise in public-spaces and streetscapes—will begin installing infrastructure on eight of the project’s 20 acres for initial tenants that will include a five-story, 150-room, four-diamond hotel to be call Lodge Kohler, which the bath and kitchen fixture supplier Kohler Co. will build and operate.
The hotel will not only provide rooms for fans attending Packers’ games, but should also benefit from the 700 events the team conducts annually.
Other initial tenants will include a 20,000-sf Hinterland restaurant/brewery; and a 30,000-sf sports medicine facility called Bellin Health, which will feature lab, X-ray, and MRI services. The Packers’ team physician Dr. Patrick McKenzie will staff the clinic.
The publicly owned Packers reported $375 million in revenue for fiscal year 2015, up 16%. Team president Mark Murphy said the franchise continues to acquire land with an eye toward further regional economic development that could include residential buildings.
Related Stories
| Nov 3, 2010
Sailing center sets course for energy efficiency, sustainability
The Milwaukee (Wis.) Community Sailing Center’s new facility on Lake Michigan counts a geothermal heating and cooling system among its sustainable features. The facility was designed for the nonprofit instructional sailing organization with energy efficiency and low operating costs in mind.
| Nov 3, 2010
Recreation center targets student health, earns LEED Platinum
Not only is the student recreation center at the University of Arizona, Tucson, the hub of student life but its new 54,000-sf addition is also super-green, having recently attained LEED Platinum certification.
| Oct 13, 2010
New health center to focus on education and awareness
Construction is getting pumped up at the new Anschutz Health and Wellness Center at the University of Colorado, Denver. The four-story, 94,000-sf building will focus on healthy lifestyles and disease prevention.
| Oct 13, 2010
Community center under way in NYC seeks LEED Platinum
A curving, 550-foot-long glass arcade dubbed the “Wall of Light” is the standout architectural and sustainable feature of the Battery Park City Community Center, a 60,000-sf complex located in a two-tower residential Lower Manhattan complex. Hanrahan Meyers Architects designed the glass arcade to act as a passive energy system, bringing natural light into all interior spaces.
| Oct 13, 2010
Community college plans new campus building
Construction is moving along on Hudson County Community College’s North Hudson Campus Center in Union City, N.J. The seven-story, 92,000-sf building will be the first higher education facility in the city.
| Oct 12, 2010
Owen Hall, Michigan State University, East Lansing, Mich.
27th Annual Reconstruction Awards—Silver Award. Officials at Michigan State University’s East Lansing Campus were concerned that Owen Hall, a mid-20th-century residence facility, was no longer attracting much interest from its target audience, graduate and international students.
| Oct 12, 2010
Building 13 Naval Station, Great Lakes, Ill.
27th Annual Reconstruction Awards—Gold Award. Designed by Chicago architect Jarvis Hunt and constructed in 1903, Building 13 is one of 39 structures within the Great Lakes Historic District at Naval Station Great Lakes, Ill.
| Sep 16, 2010
Green recreation/wellness center targets physical, environmental health
The 151,000-sf recreation and wellness center at California State University’s Sacramento campus, called the WELL (for “wellness, education, leisure, lifestyle”), has a fitness center, café, indoor track, gymnasium, racquetball courts, educational and counseling space, the largest rock climbing wall in the CSU system.
| Sep 13, 2010
Stadium Scores Big with Cowboys' Fans
Jerry Jones, controversial billionaire owner of the Dallas Cowboys, wanted the team's new stadium in Arlington, Texas, to really amp up the fan experience. The organization spent $1.2 billion building a massive three-million-sf arena that seats 80,000 (with room for another 20,000) and has more than 300 private suites, some at field level-a first for an NFL stadium.
| Aug 11, 2010
JE Dunn, Balfour Beatty among country's biggest institutional building contractors, according to BD+C's Giants 300 report
A ranking of the Top 50 Institutional Contractors based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
