The world’s first guitar-shaped hotel, with a price tag estimated at $1.5 billion, opened in Hollywood, Fla., late last month.
The 450-ft-tall 34-story Seminole Hard Rock Hotel & Casino, sitting on 34 acres, includes 638 music-themed guest rooms and suites, a 12,000-sf rooftop bar, 14 on-site restaurants, more than 20 shops, a lagoon called Bora Bora, and a 6,556-seat, 225,000-sf multipurpose theater called Hard Rock Live, designed by the Canadian firm Scéno Plus, that alone cost an estimated $125 million. (A concert by the rock group Maroon 5 opened this venue on October 25.)
Klai Juba Wald Architecture & Interiors designed the hotel, Giovanetti Shulman Associates and Arup were engineers on this project, and Suffolk Construction the GC. The hotel/casino is owned through Hard Rock International by the Seminole Tribe of Florida.
The building’s façade is outfitted with 2.3 million LEDs, video mapping and lasers, capable of creating a multitude of visual effects and presentations. Boston-based custom fabricator Design Communications LTD (DCL) managed, directed, engineered, and installed the LEDs and power systems provided by SACO, with generative and sound-reactive content created by Float4 using Realmotion 4 Karat Gold Series servers. SmartMonkeys provided an integrated scheduling and automation control platform called ISAAC.
Float4 created generative and sound-reactive content for the hotel's exterior lighting effects using Realmotion servers.
The facade has five core elements that can each be used for specific effects:
•The Front & Back are the main sections on which dynamic content can be video mapped.
•The Outline delineates the edges of the guitar shape, and content plays with this aspect by hiding and revealing the guitar’s contours.
•The Sides enhance the illusion of depth for visual effects
•The Strings, which utilize lasers instead of LEDs, are used to show vertical motion and effects such as fountains, chord strums and string plucks.
•The Spandrel Glass section is ideal for expanding content from the face and body to create the illusion of another level of content.
Videos of the hotel can be viewed here and here.
James Allen, chairman of Hard Rock International, expects the new hotel/casino to attract between 15,000 and 20,000 visitors a day, and up to 45,000 on Saturdays. The project created 2,400 construction jobs, and the facility will employ around 4,000 people.
Related Stories
Hotel Facilities | Nov 3, 2021
California’s Hotel del Coronado is finishing up the final piece to its Master Plan
A 75-residence Shore House will be family oriented and meeting commodious.
Hotel Facilities | Oct 28, 2021
At the end of Q3 2021, Dallas tops the U.S. hotel construction pipeline
The top 25 U.S. markets account for 33% of all pipeline projects and 37% of all rooms in the U.S. hotel construction pipeline.
Hotel Facilities | Oct 13, 2021
World’s first net zero carbon hotel launches in West London
The hotel is located in Chiswick, West London.
Hotel Facilities | Oct 12, 2021
510-room Hyatt Place Hotel completes in Chelsea
The project broke ground in January 2019.
Hotel Facilities | Sep 27, 2021
New resort will be carved directly into a mountainside
The project is is located in western Saudi Arabia.
Hotel Facilities | Sep 22, 2021
Will hotel developers finally embrace modular construction?
Last May, MiTek, a construction software and building services company that’s part of Warren Buffett’s Berkshire Hathaway conglomerate, formed a partnership with Danny Forster & Architecture to promote modular design and construction.
Giants 400 | Aug 30, 2021
2021 Giants 400 Report: Ranking the largest architecture, engineering, and construction firms in the U.S.
The 2021 Giants 400 Report includes more than 130 rankings across 25 building sectors and specialty categories.
Hotel Facilities | Aug 26, 2021
Building hotels with modules, with citizenM's Menno Hilberts
In this exclusive interview for HorizonTV, Menno Hilberts, Managing Director of Project Management with hotelier citizenM, explains how the company is employing modular construction to help double its presence in the U.S.
Resiliency | Aug 19, 2021
White paper outlines cost-effective flood protection approaches for building owners
A new white paper from Walter P Moore offers an in-depth review of the flood protection process and proven approaches.
Hotel Facilities | Aug 16, 2021
7 Cedars Hotel completes on Washington’s Olympic Peninsula
Rice Fergus Miller Architecture designed the project.
