HDR has been chosen to meet the challenge of designing a simulated medical environment of the future where healthcare innovations will be put to the test under a new partnership between the American Medical Association (AMA) and MATTER, Chicago’s new healthcare technology incubator. The AMA Interaction Studio at MATTER is being designed to go beyond the traditional medical office and explore how new clinical concepts and technologies will influence healthcare interactions in a future physician practice.
“Our goal is to help entrepreneurs identify and understand key challenges in patient care and foster the seeds of innovation that will deliver meaningful solutions for physicians,” said AMA CEO and Executive Vice President James L. Madara, MD.
“The Studio will serve as a prototype test bed that will enable physicians and entrepreneurs to collaborate on the development of new technologies, services and products aimed at making the health system work better for everyone,” explained Abbie Clary, AIA, Central Region Healthcare Director for HDR and project principal. “HDR is leading aspects of design, innovation, and research that will translate into learnings – environmental, operational, and experiential – from the space. This will inform how we will help clients and partners shape their future and the future of healthcare.”
HDR is facilitating a proprietary SYNAPSE, a human-centered design process, where AMA and MATTER participants project future industry changes and discuss factors affecting physician and patient satisfaction. As part of the process, they are exploring how health behavior change might be influenced beyond traditional clinical interactions and developing concepts for integration into a future physician practice. Specific elements were selected from the future physician practice that could be showcased as prototyped design solutions to be tested in The Studio with input from the MATTER community.
Early design principles for the space include a focus on collaboration, testing, and learning driven by an engaging user experience. The AMA Interaction Studio at MATTER will open in the summer of 2015.
Image credit: © 2015 HDR
About HDR
At HDR, we are committed to design excellence and creative innovation. By employing a highly participatory and collaborative design process, our team of talented professionals creates architecture that is both proud and humble, stays true to its purpose, and creates a sense of place that is meaningful to the society it serves. Our award-winning integrated designs span the healthcare, science + technology, corporate, civic, academic, justice and lifestyle fields. Learn more at www.hdrinc.com or follow us at @HDRArchitecture
About the AMA
The American Medical Association is the premier national organization dedicated to empowering the nation’s physicians to continually provide safer, higher quality, and more efficient care to patients and communities. For more than 165 years the AMA has been unwavering in its commitment to using its unique position and knowledge to shape a healthier future for America. For more information, visit www.ama-assn.org.
About MATTER
MATTER is a community of healthcare entrepreneurs and industry leaders working together in a shared space to individually and collectively fuel the future of healthcare innovation. MATTER’s mission is to proactively connect and promote collaboration between entrepreneurs, scientists, physicians and industry partners in order to bring next-generation products and services to market that improve quality of care and save lives. For more information, visit www.matterchicago.com and follow @matterchicago.
