HWKN has unveiled Bushwick Generator, a new office campus meant to embody the Brooklyn neighborhood’s energy and tradition of disruptive entrepreneurship.
As part of the campus’ design, the light-industrial buildings that existed on site were reimagined as part of the new building’s foundation. Atop this base, HWKN designed a brick-clad, sculptural, gem-like volume that introduces a vertical focal point in the neighborhood and comprises 400,000-sf of workspace.
In order to create working environments that reflect the lively, unique exterior form, the design invites the surrounding neighborhood’s energy inside with areas for public programming. These spaces can be used for exhibitions, performances, and social events, bringing together office tenants with community members in a bustling center that offers something to tenants and Bushwick locals alike.
To further open the building to the street, a corner of the existing light-industrial structures is sliced off at the base, creating a triangular entrance that continues the faceted geometry to the ground plane and carves out space for a sidewalk plaza. Above this, a landscaped outdoor terrace activates the area where the rectangular base meets the vertical gem. This unique amenity can serve as a breakout space, an informal meeting area, or a venue for public events.
The octagonal floor-plates can be flexibly subdivided, allowing the building to host businesses ranging from start-ups and growth-phase companies to established industry leaders. The building’s form creates distinctive interior work environments with 270-degrees of exposure, flooding each floor with natural daylight and panoramic views of Brooklyn and Manhattan.
The campus is slated for completion in 2023. The build team includes HWKN (design architect), Land Collective (landscape design), Salamon Engineering Group (MEP), Philip Habib & Associates (civil engineer), and Titan Engineers (structural engineer).
Related Stories
Office Buildings | Jul 15, 2015
BIG’s design for Philadelphia Navy Yard defies gravity
Ground has broken for 1200 Interpid, a 94,000-sf office building designed by BIG that appears to be leaning.
High-rise Construction | Jul 13, 2015
Herzog & de Meuron’s triangle tower stirs controversy in Paris
The 590-foot glass pyramid building will include a 120-room hotel, 754,000 sf of office space, and cultural facilities.
High-rise Construction | Jul 7, 2015
Bjarke Ingels designs Frankfurt skyscraper with a surprise in the middle
Several levels in the center of the 185-meter tower are shifted outward to allow for terraces with city views.
Office Buildings | Jun 30, 2015
'What’s the latest trend in workplace design?': How architects and designers should answer this hot-button question
Hint: Your response must be better than a laundry list of solutions, according to VOA Associates' John Varholak.
Museums | Jun 28, 2015
Manhattan's New Museum debuts first museum-led incubator space
Part studio, part shared workplace, part lab, and part professional development program, NEW INC connects design with technology, the arts with the market, students with seasoned practitioners, and the museum with the world.
High-rise Construction | Jun 23, 2015
The world's best new skyscrapers for 2015
One World Trade Center and Abu Dhabi's Burj Mohammed Bin Rashid Tower are among the four towers named Best Tall Buildings by the Council on Tall Buildings and Urban Habitat.
Office Buildings | Jun 18, 2015
How tech firms use real estate for competitive advantage
The tech sector is the top industry leasing office space in the U.S., accounting for 20% of major leasing activity in 2014. Dina Belon of Paladino and Company shares how these firms are using their real estate to go up against their competitors.
Office Buildings | Jun 17, 2015
Daniel Libeskind unveils 'talking towers' design for Rome development
The scheme will drastically change the Eternal City’s skyline: three angular towers that look like they’re “in conversation with one another.”
Office Buildings | Jun 12, 2015
Houston's energy sector keeps office construction humming
Colliers International projects continued expansion this year in its quarterly report on national office market.
Office Buildings | Jun 11, 2015
Pop-up tree-office opens in London borough of Hackney
London's Hackney borough welcomed a new kind of workspace to Hoxton Square—the TreexOffice.
