My life is rather good, but it’s negligible compared to what that man has done for the art of architecture.” It’s not every day that a Pritzker Laureate heaps praise on a commercial real estate developer. But that’s just want happened during a 1998 lecture by the late postmodern design pioneer Philip Johnson.
Reminiscing about his collaborations with Gerald D. Hines, Johnson gushed over the Houston developer, calling Hines his “mentor and Medici,” adding, “Everything I’ve done, and everything I’ve been, I owe to Gerry Hines.”
Over a span of nearly 30 years, Hines and Johnson teamed to create more than a dozen groundbreaking commercial developments. The unlikely duo—Hines a Gary, Ind.-born math whiz who carried a slide rule in his suit jacket pocket all of his professional life; Johnson, a Harvard-educated, East Coast design elite best known for his Glass House and work with Ludwig Mies van der Rohe—threw the developer-architect rulebook out the window in creating some of Hines’ most daring—and successful—developments.
Most notable is Houston’s Pennzoil Place, with its twin, 36-story trapezoidal towers. Some credit the acclaimed project, completed in 1975, with sparking a reconnection between architecture and commercial real estate development in the U.S. “After Pennzoil, everyone wanted something other than a box, it seemed,” wrote architecture critic Paul Goldberger in 2012.
The Hines-Johnson alliance is one of countless stories chronicled by author Mark Seal in a new 464-page book about the developer’s career and life, “Raising the Bar: The Life and Work of Gerald D. Hines.”
The book offers a glimpse into the man who, fresh out of Purdue University in 1948 with a degree in mechanical engineering, road tripped to Houston with little money and no place to live. In less than a decade, Hines was developing warehouses and small office buildings throughout the city. By the late 1960s, he was working on what would become some of the city’s most iconic buildings: One Shell Plaza, The Galleria, and later Pennzoil Place and Williams Tower.
Through his stories and projects, Hines, who turns 91 this year, offers a wealth of lessons in real estate development. A few that stuck out:
Know how to spot an opportunity. Hines was one of the first developers to gamble on the idea of high-rise living in Houston when he planned the 16-story Willowick apartment complex in 1963. While others questioned his move, Hines had a trick up his sleeve. He spotted a niche market that wasn’t being served: housing for widows, who preferred the security and efficiency of high-rise living over single-family homes.
Take pride in ownership. While other developers profit from flipping their properties, Hines favors the build-and-hold strategy. “I didn’t think anybody built them better than I did,” he said. “I believed they’d be worth more in the future.”
Harness the power of great architecture. From Bruce Graham to Gyo Obata to Johnson, Hines invested in quality design because he realized the market was willing to pay for something that is truly unique. Great architecture makes good business sense.
For anyone who is fascinated by the world of commercial real estate development, “Raising the Bar” is a must-read. Let’s just hope that Hines’ lifelong passion for creating great buildings inspires a new breed of holistic, design-minded developers.
Related Stories
| Jan 20, 2015
Daring hotel design scheme takes the shape of cut amethyst stone
The Dutch practice NL Architects designed a proposal for a chain of hotels shaped like a rock cut in half to reveal a gemstone inside.
| Jan 20, 2015
Avery Associates unveils plans for London's second-tallest tower
The 270-meter tower, dubbed the No. 1 Undershaft, will stand next to the city's "Cheesegrater" building.
| Jan 19, 2015
HAO unveils designs for a 3D movie museum in China
New York-based HAO has released designs for the proposed Bolong 3D Movie Museum & Mediatek in Tianjin.
| Jan 19, 2015
Gaudi’s first work outside Spain will be a chapel in Chile
Nearly 100 years after Antoni Gaudí’s death, Chile will begin constructing a chapel using his designs.
| Jan 19, 2015
Architecture for Humanity closes office, plans to file for bankruptcy
After more than 15 years of work, the nonprofit design group Architecture for Humanity has closed its San Francisco office and plans to file for Chapter 7 bankruptcy protection.
| Jan 17, 2015
When is a train station not a train station? When it’s a performance venue
You can catch a train at Minneapolis’s new Target Field Station. You can also share in an experience. That’s what ‘Open Transit’ is all about.
| Jan 16, 2015
Artsy lifeguard stations will brighten Toronto’s snowy beach
Five winning designs have been unveiled for lifeguard stands that will double as public space art installations on Toronto's beach.
| Jan 16, 2015
New York City construction costs continue to climb
A study released by the New York Building Congress shows that construction costs in Manhattan have risen 5% in each of the last two years.
| Jan 15, 2015
A reconstructed Taliesin West is the largest Frank Lloyd Wright LEGO Model [slideshow]
Artist Adam Reed Tucker used 180,000 LEGO pieces and 420 hours of work to recreate Frank Lloyd Wright's Taliesin West campus.
| Jan 15, 2015
Construction materials prices fall in November
Construction input prices dipped 1.4% during the final month of 2014 and are down nearly 1% on a year-over-year basis, according to the Jan. 15 producer price index release from the U.S. Department of Labor.
