This year marks Gensler’s 50th anniversary. As it looks toward the future, the planet’s largest architectural design firm sees a world “on the cusp of breakthroughs made possible by innovation, urbanization, and global connectivity,” write co-CEOs David Gensler and Andy Cohen, FAIA, IIDA; and Diane Hoskins, FAIA, in Gensler’s just-released Design Forecast 2015.
Some of the topics Gensler addresses in its 73-page forecast—such as the role of design in increasingly citified environments, where generational demarcations are not always clear and where technological advances proceed unabated—might sound familiar to anyone who’s been keeping up with current events within the nonresidential construction universe.
However, many other AEC firms are probably thinking about how they should respond to the same megatrends that Gensler identifies as shaping design:
• Workplaces are rethinking the nature of work itself as social media and business networks mesh.
• As more people move into cities, innovation will be the key to pragmatic and affordable approaches to planning.
• If technology is raising the stakes on just about everything, where does the human dimension come in?
• In tackling problems revolving around infrastructure resilience, societies are leaning toward holistic solutions, active management, and stewardship.
• As density becomes the abiding development strategy, developers and owners are attracting the best tenants with rich amenities and transit-served destinations.
• Good data and strong analytics are crucial for keeping up with generational cohorts that are “moving targets.”
Gensler’s Forecast also cites 27 trends that are directly impacting the firm’s three primary practices: Workplace, Community, and Lifestyle. Here’s a sampling:
Commercial office buildings “are less of a stand-alone real estate product and more a part of mixed use.” That use, more often than not, is a combination that goes beyond towers to provide “different scales, and … promote[s] the kind of informal interaction that generates higher retail traffic and evening and weekend activity.”
An organizational imperative for an energy sector that must stay flexible and adaptable in a volatile world “is to align: one brand, mission, purpose, and workforce.”
Corporate campuses are shedding their stodgy image as disconnected, disparate buildings. By consolidating operations “under one roof,” companies maximize interactions, foster collaboration and innovation, and promote a sense of community. Photo: Hyundai Motor America, Fountain Valley, Calif. / courtesy Gensler
Technology “disrupts, so tech companies are questioning how buildings work. That means rethinking their performance and exploring innovations like untethered power.”
A burgeoning media sector, despite its equipment-heavy context, is still a creative industry that favors workspaces that are “open, amenity-filled, flexible in relation to new technologies, and capable of being scaled up fast for growth.”
Mass customization will drive product design, as large cities serve as micro-markets for products and innovation hubs that influence broader consumer tastes.
Life sciences companies are replacing traditional labs with technically complex workplaces that support the latest scientific advances, and allow researchers to form interdisciplinary teams for collaboration.
Next-generation aircraft provides a growth opportunity for large, non-hub airports to offer direct international service, city to city, bypassing existing gateway hubs. Global mega-hubs will grow and evolve as leisure destinations with more space dedicated to retail and dining. “Primed by smart devices, the passenger experience will take cues from retail centers and hotels.”
Consolidation, demographic shifts, and new competition are causing “massive” changes in the healthcare sector. Consumers want more choices. Work-based wellness is entering into the healthcare space. And the rise in specialty care centers reflects the movement toward personalized medicine that integrates clinical innovations with tailored care delivery.
What’s differentiating retail centers in an age of online shopping is their engagement with customers and communities. “As retailers’ real and digital worlds converge, the browse/buy function is evolving.” And word of mouth, so important to sales, “is part of the smartphone data that give retailers the bigger picture.”
In a digital era, when an experience that can’t be shared in real time “didn’t happen,” the goal of entertainment projects needs to be to connect with audiences before, during and after the event “so people are engaged and the ROI is higher.”
The hospitality sector is working overtime to be informal and welcoming, by integrating local culture and letting the larger community in whenever they can.
Countries in the Middle East and Asia are competing for which can build the tallest building. But the success of these “vertical cities” will ultimately be measured “by how well they attract and support tenants, and how well they fit with and enliven the city at their feet.”
Gensler foresees tomorrow’s mixed-use towers as anchors for diverse, walkable and transit-served districts.
Read the Gensler’s Design Forecast 2015.
Related Stories
Healthcare Facilities | Jun 20, 2022
Is telehealth finally mainstream?
After more than a century of development, telehealth has become a standard alternative for many types of care.
Building Team | Jun 20, 2022
Andres Caballero Appointed President of Uponor North America
Uponor Corporation (Uponor) has named Andres Caballero president of its Building Solutions – North America division and a member of the Executive Committee at Uponor.
| Jun 20, 2022
An architectural view of school safety and security
With threats ranging from severe weather to active shooters, school leaders, designers, and security consultants face many challenges in creating safe environments that allow children to thrive.
School Construction | Jun 20, 2022
A charter high school breaks ground in L.A.’s Koreatown
A new charter school has broken ground in Los Angeles’ Koreatown neighborhood.
Building Team | Jun 17, 2022
Data analytics in design and construction: from confusion to clarity and the data-driven future
Data helps virtual design and construction (VDC) teams predict project risks and navigate change, which is especially vital in today’s fluctuating construction environment.
Sports and Recreational Facilities | Jun 17, 2022
U. of Georgia football facility expansion provides three floors for high-performance training
A major expansion of the University of Georgia’s football training facility has been completed.
Building Team | Jun 16, 2022
Hybrid work expected to reduce office demand by 9%
Businesses are slowly but consistently transitioning to a permanent hybrid work environment, according to a senior economist at Econometric Advisors.
Building Team | Jun 16, 2022
USGBC announces more than 23 million square feet of LEED certified net zero space
Today, the U.S. Green Building Council announced nearly 100 net zero certifications earned under the LEED Zero program, representing more than 23 million square feet of space.
AEC Business Innovation | Jun 15, 2022
Cognitive health takes center stage in the AEC industry
Two prominent architecture firms are looking to build on the industry’s knowledge base on design’s impact on building occupant health and performance with new research efforts.
Market Data | Jun 15, 2022
ABC’s construction backlog rises in May; contractor confidence falters
Associated Builders and Contractors reports today that its Construction Backlog Indicator increased to nine months in May from 8.8 months in April, according to an ABC member survey conducted May 17 to June 3. The reading is up one month from May 2021.