This year marks Gensler’s 50th anniversary. As it looks toward the future, the planet’s largest architectural design firm sees a world “on the cusp of breakthroughs made possible by innovation, urbanization, and global connectivity,” write co-CEOs David Gensler and Andy Cohen, FAIA, IIDA; and Diane Hoskins, FAIA, in Gensler’s just-released Design Forecast 2015.
Some of the topics Gensler addresses in its 73-page forecast—such as the role of design in increasingly citified environments, where generational demarcations are not always clear and where technological advances proceed unabated—might sound familiar to anyone who’s been keeping up with current events within the nonresidential construction universe.
However, many other AEC firms are probably thinking about how they should respond to the same megatrends that Gensler identifies as shaping design:
• Workplaces are rethinking the nature of work itself as social media and business networks mesh.
• As more people move into cities, innovation will be the key to pragmatic and affordable approaches to planning.
• If technology is raising the stakes on just about everything, where does the human dimension come in?
• In tackling problems revolving around infrastructure resilience, societies are leaning toward holistic solutions, active management, and stewardship.
• As density becomes the abiding development strategy, developers and owners are attracting the best tenants with rich amenities and transit-served destinations.
• Good data and strong analytics are crucial for keeping up with generational cohorts that are “moving targets.”
Gensler’s Forecast also cites 27 trends that are directly impacting the firm’s three primary practices: Workplace, Community, and Lifestyle. Here’s a sampling:
Commercial office buildings “are less of a stand-alone real estate product and more a part of mixed use.” That use, more often than not, is a combination that goes beyond towers to provide “different scales, and … promote[s] the kind of informal interaction that generates higher retail traffic and evening and weekend activity.”
An organizational imperative for an energy sector that must stay flexible and adaptable in a volatile world “is to align: one brand, mission, purpose, and workforce.”
Corporate campuses are shedding their stodgy image as disconnected, disparate buildings. By consolidating operations “under one roof,” companies maximize interactions, foster collaboration and innovation, and promote a sense of community. Photo: Hyundai Motor America, Fountain Valley, Calif. / courtesy Gensler
Technology “disrupts, so tech companies are questioning how buildings work. That means rethinking their performance and exploring innovations like untethered power.”
A burgeoning media sector, despite its equipment-heavy context, is still a creative industry that favors workspaces that are “open, amenity-filled, flexible in relation to new technologies, and capable of being scaled up fast for growth.”
Mass customization will drive product design, as large cities serve as micro-markets for products and innovation hubs that influence broader consumer tastes.
Life sciences companies are replacing traditional labs with technically complex workplaces that support the latest scientific advances, and allow researchers to form interdisciplinary teams for collaboration.
Next-generation aircraft provides a growth opportunity for large, non-hub airports to offer direct international service, city to city, bypassing existing gateway hubs. Global mega-hubs will grow and evolve as leisure destinations with more space dedicated to retail and dining. “Primed by smart devices, the passenger experience will take cues from retail centers and hotels.”
Consolidation, demographic shifts, and new competition are causing “massive” changes in the healthcare sector. Consumers want more choices. Work-based wellness is entering into the healthcare space. And the rise in specialty care centers reflects the movement toward personalized medicine that integrates clinical innovations with tailored care delivery.
What’s differentiating retail centers in an age of online shopping is their engagement with customers and communities. “As retailers’ real and digital worlds converge, the browse/buy function is evolving.” And word of mouth, so important to sales, “is part of the smartphone data that give retailers the bigger picture.”
In a digital era, when an experience that can’t be shared in real time “didn’t happen,” the goal of entertainment projects needs to be to connect with audiences before, during and after the event “so people are engaged and the ROI is higher.”
The hospitality sector is working overtime to be informal and welcoming, by integrating local culture and letting the larger community in whenever they can.
Countries in the Middle East and Asia are competing for which can build the tallest building. But the success of these “vertical cities” will ultimately be measured “by how well they attract and support tenants, and how well they fit with and enliven the city at their feet.”
Gensler foresees tomorrow’s mixed-use towers as anchors for diverse, walkable and transit-served districts.
Read the Gensler’s Design Forecast 2015.
Related Stories
| Aug 26, 2014
6 lessons from a true IPD project: George Washington University Hospital
In its latest blog post, Skanska shares tips and takeaways from the firm's second true integrated project delivery project.
| Aug 26, 2014
Ranked: Top industrial sector AEC firms [2014 Giants 300 Report]
Stantec, Jacobs, and Turner top BD+C's rankings of the nation's largest industrial sector design and construction firms, as reported in the 2014 Giants 300 Report.
| Aug 26, 2014
High-rise concept uses 'sky street' to link towers [slideshow]
The design for a new complex in Shenzhen’s bay area consists of highly reflective glass towers, expansive garden space, and a horizontal glass structure that connects the buildings.
| Aug 25, 2014
Restoration of quake-ravaged Atascadero City Hall affirms city’s strength [2014 Reconstruction Awards]
The landmark city hall was severely damaged by the San Simeon earthquake in 2003. Reconstruction renewed the building’s stability, restored its exterior, and improved the functionality of the interior.
| Aug 25, 2014
Ranked: Top cultural facility sector AEC firms [2014 Giants 300 Report]
Arup, Gensler, and Turner head BD+C's rankings of design and construction firms with the most revenue from cultural facility projects, as reported in the 2014 Giants 300 Report.
| Aug 25, 2014
Tall wood buildings: Surveying the early innovators
Timber has been largely abandoned as a structural solution in taller buildings during the last century, in favor of concrete and steel. Perkins+Will's Rebecca Holt writes about the firm's work in surveying the burgeoning tall wood buildings sector.
| Aug 25, 2014
'Vanity space' makes up large percentage of world's tallest buildings [infographic]
Large portions of some skyscrapers are useless space used to artificially enhance their height, according to the Council on Tall Buildings and Urban Habitat.
| Aug 25, 2014
Photographer creates time-lapse video of 1 WTC using 30,000 photos
Choosing from 30,000 photos he took from the day construction began in 2006 to the day when construction was finished in 2012, Brooklyn-based photographer Benjamin Rosamund compressed 1,100 photos to create the two-minute video.
| Aug 25, 2014
Glazing plays key role in reinventing stairway design
Within the architectural community, a movement called "active design" seeks to convert barren and unappealing stairwells originally conceived as emergency contingencies into well-designed architectural focal points. SPONSORED CONTENT
| Aug 25, 2014
An easy trick for minimizing construction delays
About one out of every three construction projects is behind schedule or over budget, according to the Construction Industry Institute's Assessment of Owner Project Management Practices and Performance survey. SPONSORED CONTENT
