flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

NBBJ acquires immersive technology design studio ESI Design

Architects

NBBJ acquires immersive technology design studio ESI Design

ESI is a pioneer in building-integrated immersive and interactive digital experiences. 


By NBBJ | February 6, 2020
NBBJ acquires immersive technology design studio ESI Design Terrell Place in Washington, D.C., features 1,700-sf of motion-activated LED displays. Photo: Caleb Tkach courtesy EDI Design/NBBJ

Terrell Place in Washington, D.C., features 1,700-sf of motion-activated LED displays. Photo: Caleb Tkach courtesy ESI Design/NBBJ

    

NBBJ, the global architecture and design firm, today announced that it has acquired experience design studio ESI Design. The acquisition signals a new era where buildings will be transformed into immersive and interactive digital experiences that engage and delight.
By joining forces, NBBJ and ESI Design’s multidisciplinary team will be able to integrate digital experiences early in the design process, providing clients with more impactful and streamlined services. 

Sweeping advancements in technology, from miniaturization to contemporary light projection technology, will make it possible for NBBJ and ESI Design to bring the type of immersive experiences that are increasingly desired as digital centerpieces in museums, stadiums, and transportation hubs to a wider range of industries, including healthcare, education, civic, commercial real estate, and science.

The two firms—which have previously collaborated on commercial real estate and corporate workplace projects in Boston and New York City—will now provide unified solutions as one of the largest and most robust experience design platforms in the country.

“By integrating the design of architecture and dynamic digital experiences, we will create boundless opportunities to energize the places we live, work, and play to stimulate our senses and inspire discovery, learning, and impact” said Steve McConnell, FAIA, Managing Partner of NBBJ. “The acquisition of ESI Design brings this vision to life and increases NBBJ’s ability to serve our clients as they activate their brands, create community, inspire wellbeing, and thrive.”

 

 

NBBJ is one of the largest architecture and design firms in the world, with clients that include Amazon, the Bill & Melinda Gates Foundation, Massachusetts General Hospital, Microsoft, and the University of Oxford. ESI Design has most recently received critical acclaim for its design of the immersive visitor experience at the Statue of Liberty Museum, which opened in May 2019. Other clients include Barclays, eBay, The Ellis Island National Museum of Immigration, PNC Bank, and WarnerMedia.

“We are at an exciting moment in time where the diverse skillsets of digital designers, media architecture technologists, gaming engineers and storytellers will partner with architects to create buildings as places that are lively, engaging and evolving,” said Edwin Schlossberg, the founder and principal designer of ESI Design. “NBBJ and ESI Design share a vision that well-designed spaces can bring ideas and brands to life in ways that inform, inspire, and delight. Through our partnership we will push the boundaries of what a building can be and help our clients bring people closer together through shared experiences – by seeking to design in ways that enable the environment to learn from its users so that it, and them get better with use.”

 

ALSO SEE: Tech Report 5.0: Digital Immersion
 

Under the agreement, ESI Design becomes NBBJ’s 18th studio. As part of the acquisition, Schlossberg becomes a partner at NBBJ and will lead the ESI Design studio at NBBJ. 

Six ESI Design leaders will become principals at NBBJ: Alexandra Alfaro, Angela Greene, Cara Buckley, Emily Webster, Layne Braunstein, and Susan Okon. NBBJ will retain two office locations in New York City: The NBBJ New York office at 140 Broadway and ESI Design, an NBBJ studio at 111 Fifth Avenue. This will create a presence of 160 NBBJ employees in New York City, bringing the firm’s total employees to more than 800 worldwide. 

Tags

Related Stories

Sports and Recreational Facilities | Mar 11, 2015

Foster + Partners wins bid for 2022 World Cup centerpiece stadium in Qatar

Norman Foster described the design as “an exciting step forward in stadium design—it will be the first to break the mold of the free-standing suburban concept, and instead anticipates the grid of this future city.” 

Architects | Mar 10, 2015

German architect Frei Otto named 2015 Pritzker Architecture Prize laureate

The news comes a day after the visionary architect, 89, died in his native Germany.

Modular Building | Mar 10, 2015

Must see: 57-story modular skyscraper was completed in 19 days

After erecting the mega prefab tower in Changsha, China, modular builder BSB stated, “three floors in a day is China’s new normal.”

Sponsored | Metals | Mar 10, 2015

Metal Building Systems: A Rising Star in the Market

A new report by the Metal Building Manufacturer's Association explains the entity's efforts in refining and extending metal building systems as a construction choice.

Retail Centers | Mar 10, 2015

Retrofit projects give dying malls new purpose

Approximately one-third of the country’s 1,200 enclosed malls are dead or dying. The good news is that a sizable portion of that building stock is being repurposed.

Retail Centers | Mar 10, 2015

Orlando's Skyscraper to be world's tallest roller coaster

The Skyscraper is expected to begin construction later this year, and open in 2016. It will stand at 570 feet. 

Museums | Mar 9, 2015

Architecture based on astronomy principles for new planetarium in Shanghai

The ancient Chinese civilization left some of the earliest records of humans studying the stars and skies. To exhibit this long history, a new planetarium and astronomy museum is planned for construction in Shanghai.

Architects | Mar 9, 2015

Study explores why high ceilings are popular

High ceilings give us a sense of freedom, new research finds

Cultural Facilities | Mar 9, 2015

London council nixes plans to rebuild the Crystal Palace

Plans for the new Crystal Palace Park were scrapped when the city and the project's developer could come to an agreement before the 16-month exclusivity contract expired.

Office Buildings | Mar 7, 2015

Chance encounters in workplace design: The winning ticket to the innovation lottery?

The logic behind the push to cultivate chance encounters supposes that innovation is akin to a lottery. But do chance encounters reliably and consistently yield anything of substance?

boombox1
boombox2
native1

More In Category


Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.



Libraries

Reasons to reinvent the Midcentury academic library

DLR Group's Interior Design Leader Gretchen Holy, Assoc. IIDA, shares the idea that a designer's responsibility to embrace a library’s history, respect its past, and create an environment that will serve student populations for the next 100 years.

halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021