flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

NBBJ acquires immersive technology design studio ESI Design

Architects

NBBJ acquires immersive technology design studio ESI Design

ESI is a pioneer in building-integrated immersive and interactive digital experiences. 


By NBBJ | February 6, 2020
NBBJ acquires immersive technology design studio ESI Design Terrell Place in Washington, D.C., features 1,700-sf of motion-activated LED displays. Photo: Caleb Tkach courtesy EDI Design/NBBJ

Terrell Place in Washington, D.C., features 1,700-sf of motion-activated LED displays. Photo: Caleb Tkach courtesy ESI Design/NBBJ

    

NBBJ, the global architecture and design firm, today announced that it has acquired experience design studio ESI Design. The acquisition signals a new era where buildings will be transformed into immersive and interactive digital experiences that engage and delight.
By joining forces, NBBJ and ESI Design’s multidisciplinary team will be able to integrate digital experiences early in the design process, providing clients with more impactful and streamlined services. 

Sweeping advancements in technology, from miniaturization to contemporary light projection technology, will make it possible for NBBJ and ESI Design to bring the type of immersive experiences that are increasingly desired as digital centerpieces in museums, stadiums, and transportation hubs to a wider range of industries, including healthcare, education, civic, commercial real estate, and science.

The two firms—which have previously collaborated on commercial real estate and corporate workplace projects in Boston and New York City—will now provide unified solutions as one of the largest and most robust experience design platforms in the country.

“By integrating the design of architecture and dynamic digital experiences, we will create boundless opportunities to energize the places we live, work, and play to stimulate our senses and inspire discovery, learning, and impact” said Steve McConnell, FAIA, Managing Partner of NBBJ. “The acquisition of ESI Design brings this vision to life and increases NBBJ’s ability to serve our clients as they activate their brands, create community, inspire wellbeing, and thrive.”

 

 

NBBJ is one of the largest architecture and design firms in the world, with clients that include Amazon, the Bill & Melinda Gates Foundation, Massachusetts General Hospital, Microsoft, and the University of Oxford. ESI Design has most recently received critical acclaim for its design of the immersive visitor experience at the Statue of Liberty Museum, which opened in May 2019. Other clients include Barclays, eBay, The Ellis Island National Museum of Immigration, PNC Bank, and WarnerMedia.

“We are at an exciting moment in time where the diverse skillsets of digital designers, media architecture technologists, gaming engineers and storytellers will partner with architects to create buildings as places that are lively, engaging and evolving,” said Edwin Schlossberg, the founder and principal designer of ESI Design. “NBBJ and ESI Design share a vision that well-designed spaces can bring ideas and brands to life in ways that inform, inspire, and delight. Through our partnership we will push the boundaries of what a building can be and help our clients bring people closer together through shared experiences – by seeking to design in ways that enable the environment to learn from its users so that it, and them get better with use.”

 

ALSO SEE: Tech Report 5.0: Digital Immersion
 

Under the agreement, ESI Design becomes NBBJ’s 18th studio. As part of the acquisition, Schlossberg becomes a partner at NBBJ and will lead the ESI Design studio at NBBJ. 

Six ESI Design leaders will become principals at NBBJ: Alexandra Alfaro, Angela Greene, Cara Buckley, Emily Webster, Layne Braunstein, and Susan Okon. NBBJ will retain two office locations in New York City: The NBBJ New York office at 140 Broadway and ESI Design, an NBBJ studio at 111 Fifth Avenue. This will create a presence of 160 NBBJ employees in New York City, bringing the firm’s total employees to more than 800 worldwide. 

Tags

Related Stories

| Sep 3, 2014

WSP to acquire Parsons Brinckerhoff in $1.35 billion deal

The deal, which has been approved by the boards of WSP and Balfour Beatty, has an enterprise value of $1.243 billion, plus another $110 million in cash retained by PB.

| Sep 3, 2014

The coming architect/engineer brain drain, or 'Curse of the Baby Boomers'

Architecture, engineering, and (presumably) construction firms will face difficulties with management succession, as tens of thousands of Baby Boomers leave the AEC industry. Who will fill the knowledge gap?

| Sep 3, 2014

New designation launched to streamline LEED review process

The LEED Proven Provider designation is designed to minimize the need for additional work during the project review process.

| Sep 2, 2014

Ranked: Top green building sector AEC firms [2014 Giants 300 Report]

AECOM, Gensler, and Turner top BD+C's rankings of the nation's largest green design and construction firms. 

Sponsored | | Sep 2, 2014

A smarter way to manage projects

Understanding effective project management helps many big and small organizations to carry out large-scale projects on time, on budget and with lesser commotion.

| Sep 2, 2014

Extreme conversion: 17-story industrial silo to be converted to high-rise housing

As part of Copenhagen's effort to turn an industrial seaport into a bustling neighborhood, Danish architecture firm COBE was invited to convert a grain silo into a residential tower.

Sponsored | | Sep 2, 2014

Judson University’s Harm A. Weber Academic Center resembles copper, but its sustainability efforts are pure gold

The building’s custom-fabricated wall panels look like copper, but are actually flat metal sheets coated with Valspar’s signature Fluropon Copper Penny coating.

| Sep 2, 2014

Melbourne's tallest residential tower will have 'optically transformative façade'

Plans for Melbourne's tallest residential tower have been released by Elenberg Fraser Architects. Using an optically transformative façade and botanical aesthetic, the project seeks to change the landscape of Australia's Victoria state. 

| Sep 1, 2014

Ranked: Top federal government sector AEC firms [2014 Giants 300 Report]

Clark Group, Fluor, and HOK top BD+C's rankings of the nation's largest federal government design and construction firms, as reported in the 2014 Giants 300 Report. 

| Aug 29, 2014

The new College Football Hall of Fame opens in Atlanta

Adjacent to the Georgia World Congress Center and Centennial Olympic Park, the three-story, 94,250-sf attraction is designed to celebrate the traditions of college football. 

boombox1
boombox2
native1

More In Category


Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.



Libraries

Reasons to reinvent the Midcentury academic library

DLR Group's Interior Design Leader Gretchen Holy, Assoc. IIDA, shares the idea that a designer's responsibility to embrace a library’s history, respect its past, and create an environment that will serve student populations for the next 100 years.

halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021