The Dallas Cowboys and Omni Hotels & Resorts are partnering to develop a new hotel at the future site of the Cowboys World Headquarters in Frisco, Texas.
The Omni property will be one of the only full-service upscale hotels in the area, and serve as a cornerstone of the mixed-use development, which will be anchored by the Dallas Cowboys World Headquarters and Frisco’s Multi-Use Event Center.
The publicly-owned, 12,000-seat multipurpose event center will be used by the city of Frisco and Frisco Independent School District (FISD) to host various activities, including athletic competitions, graduations, and other special events. The Dallas Cowboys will use the event center as its training facility.
The Omni Frisco Hotel will feature 300 guest rooms, meeting space and a ballroom, and several food and beverage experiences, including a rooftop pool deck. The hotel will serve meeting groups, as well as business and leisure travelers alike, including visitors attending Cowboys training camp, as well as the many events and activities hosted by the city of Frisco and FISD at the events and sports facility. Guests may also enjoy the retail and dining establishments that will be adjacent to the hotel.
Located on a 90-acre site at the northwest corner of Warren Parkway and the Dallas North Tollway, the Cowboys World Headquarters will be the new home to the NFL team’s entire football operations, including administrative offices, coaches’ offices, and the Dallas Cowboys Cheerleaders. The mixed-use development will be built on approximately 66 acres remaining of the 90-acre tract. Planned uses for the development also include additional corporate offices, retail and restaurants.
“We could not be more proud of our partnership with Omni Hotels & Resorts, a Dallas-based company with a proven track record of successful ventures nationally, including two projects right here in the Metroplex – the Omni Dallas and Omni Fort Worth Hotels,” said Stephen Jones, chief operating officer and executive vice president for the Dallas Cowboys. “Omni is one of the country’s top-rated luxury hotel brands, popular with business travelers and vacationers, alike. As one of the most recognizable and popular brands in the world ourselves, it makes perfect sense that we would team up to bring to life this extraordinary development.”
The Dallas-based luxury hotel brand has 60 distinct properties in North America, including four in the Dallas/Fort Worth Metroplex – the Omni Dallas Hotel, Omni Fort Worth Hotel, Omni Mandalay Hotel at Las Colinas and the Omni Dallas Hotel at Park West. The Omni Dallas Hotel and Omni Fort Worth Hotel, both constructed within the last five years, serve as their cities’ convention center hotels, and are connected and adjacent to the cities’ convention centers respectively.
“The Dallas Cowboys is one of the most iconic sports franchises in the world, and it is truly an honor to work with them to raise Frisco’s profile as a dynamic and exciting destination for sports fans, meeting planners, as well as business and leisure travelers alike,” said Mike Deitemeyer, president for Omni Hotels & Resorts. “This promises to be a powerhouse development that will attract millions of people each year to the vibrant Frisco community."
As one of the fastest growing communities in Texas, Frisco’s population grew 247 percent from 2000 to 2009, making it the fastest-growing city in America for the decade. Frisco has also experienced a renaissance as a top destination for travelers. According to a study commissioned by the Frisco Convention & Visitors Bureau, approximately 4.98 million people visited the city during the FY 2013 and spent nearly $1.4 billion.
“We knew we had a world-class partner with the Dallas Cowboys, and now we have a world-class hotel partner in Omni,” said Mayor Maher Maso. “This partnership marks a significant milestone in the development of an exciting, unique project. The synergy surrounding this mixed-use development is building upon Frisco’s growing reputation as vibrant community offering something for everyone, whether you’re a conventioneer, sports enthusiast or looking for family friendly entertainment. We’re extremely excited to work together to deliver a first-class hotel facility to our community – something all residents in Frisco can be proud of, and ultimately benefit from.”
Ground broke on the Cowboys World Headquarters on August 22, 2014. The Omni Frisco Hotel is expected to break ground in the spring of 2015, with a scheduled opening set for early 2017.
Related Stories
Hotel Facilities | Nov 17, 2015
Marriott to acquire Starwood for $12.2 billion
The combination would form the world’s largest hotel company, and bring together two growth-minded businesses.
Hotel Facilities | Nov 13, 2015
15 ways 'soft brand' hotel chains can distinguish themselves
Hospitality’s biggest names are creating new, evolved brands to appeal to today’s traveler and compete against boutique hotels and Airbnb, writes VOA's Mark Pratt.
Hotel Facilities | Nov 5, 2015
SCAU unveils concept for a Ferris wheel hotel in Paris
Hotel guests will slowly loop around the structure and get views from the banks of the Seine.
Architects | Oct 27, 2015
Top 10 tile trends for 2016
Supersized tile and 3D walls are among the trending tile design themes seen at Cersaie, an exhibition of ceramic tile and bathroom furnishings held in Bologna, Italy in October.
Giants 400 | Sep 15, 2015
HOTEL SECTOR GIANTS: Gensler, AECOM, Turner among nation's largest hotel sector AEC firms
BD+C's rankings of the nation's largest hotel sector design and construction firms, as reported in the 2015 Giants 300 Report.
Contractors | Jul 29, 2015
Consensus Construction Forecast: Double-digit growth expected for commercial sector in 2015, 2016
Despite the adverse weather conditions that curtailed design and construction activity in the first quarter of the year, the overall construction market has performed extremely well to date, according to AIA's latest Consensus Construction Forecast.
High-rise Construction | Jul 13, 2015
Herzog & de Meuron’s triangle tower stirs controversy in Paris
The 590-foot glass pyramid building will include a 120-room hotel, 754,000 sf of office space, and cultural facilities.
Hotel Facilities | Jun 10, 2015
World’s largest hotel coming to Mecca
With 10,000 rooms, the Abraj Kudai hotel will far surpass the current title of world’s largest hotel by room count—the 6,198-room MGM Grand in Las Vegas.
Sponsored | Coatings | Jun 5, 2015
Unwrapping ‘the mummy’: Chicago hotel project comes to life
The sleek architectural panels and Valspar coating give the building a steely sheen.
Hotel Facilities | Apr 30, 2015
Atlanta Braves partner with Omni Hotels & Resorts to build hotel near new Suntrust Park
The Omni Atlanta Northwest Hotel will feature 16 floors with 260 guest rooms and suites, rooftop hospitality suites, 12,500 sf of meeting space, a signature restaurant, and an elevated pool deck and bar overlooking the plaza and ballpark.
