In a move that could prompt industry-wide changes to claims about volatile organic compounds (VOCs), the Better Business Bureau’s National Advertising Division (NAD) has told Sherwin-Williams it should stop marketing its Harmony line of paints as “zero-VOC.” Sherwin-Williams said it will accept NAD’s decision and will take the findings into consideration in its future advertising.
Sherwin-Williams Zero-VOC Claim Misleading, Says BBB
January 25, 2011
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