When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
| Sep 21, 2022
Demand for design services accelerates
Demand for design services from U.S. architecture firms grew at an accelerated pace in August, according to a new report today from The American Institute of Architects (AIA).
K-12 Schools | Sep 21, 2022
Architecture that invites everyone to dance
If “diversity” is being invited to the party in education facilities, “inclusivity” is being asked to dance, writes Emily Pierson-Brown, People Culture Manager with Perkins Eastman.
| Sep 20, 2022
NIBS develops implementation plan for digital transformation of built environment
The National Institute of Building Sciences (NIBS) says it has developed an implementation and launch plan for a sweeping digital transformation of the built environment.
| Sep 20, 2022
New Long Beach office building reflects Mid-Century Modern garden-style motif
The new Long Beach, Calif., headquarters of Laserfiche, a provider of intelligent content management and business process automation software, was built on a brownfield parcel previously considered undevelopable.
| Sep 19, 2022
New York City construction site inspections, enforcement found ‘inadequate’
A new report by the New York State Comptroller found that New York City construction site inspections and regulation enforcement need improvement.
| Sep 16, 2022
Fairfax County, Va., considers impactful code change to reduce flood risk
Fairfax County, Va., in the Washington, D.C., metro region is considering a major code change to reduce the risk from floods.
Multifamily Housing | Sep 15, 2022
Heat Pumps in Multifamily Projects
RMI's Lacey Tan gives the basics of heat pumps and how they can reduce energy costs and carbon emissions in apartment projects.
| Sep 15, 2022
Monthly construction input prices dip in August
Construction input prices decreased 1.4% in August compared to the previous month, according to an Associated Builders and Contractors analysis of U.S. Bureau of Labor Statistics Producer Price Index data released today.
| Sep 15, 2022
First LEED Platinum, net zero and net zero water synagogue opens
Kol Emeth Center, the world’s first LEED Platinum, net zero and net zero water synagogue, opened recently in Palo Alto, Calif.
| Sep 14, 2022
Fires on Amazon warehouse roofs seemingly caused by faulty PV installations
Amazon has made installing solar panels on rooftops a key part of its ESG strategy, but a series of events last year show how challenging greening up major facilities can be.
