flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

Giants 400 | Aug 4, 2015

ARCHITECTURE GIANTS: 21 practice management innovations from architecture Giants

Design firms have gone all out with management innovations in the last year. Check out which ones might work for your firm.

Contractors | Jul 29, 2015

Consensus Construction Forecast: Double-digit growth expected for commercial sector in 2015, 2016

Despite the adverse weather conditions that curtailed design and construction activity in the first quarter of the year, the overall construction market has performed extremely well to date, according to AIA's latest Consensus Construction Forecast.

Performing Arts Centers | Jul 27, 2015

Vox Populi: Netherlands municipality turns to public vote to select design for new theater

UNStudio’s Theatre on the Parade received nearly three-fifths of votes cast in contest between two finalists.

Multifamily Housing | Jul 27, 2015

Miami developers are designing luxury housing to cater to out-of-town buyers and renters

The Miami Herald reports on several new multifamily projects, including the Paramount Miami Worldcenter, whose homes include maid’s rooms, larger terraces, boutique-size closets, and guest suites. 

Green | Jul 23, 2015

NASA: U.S. headed for worst droughts in a millennium

Data from NASA shows carbon emissions could be the driving force behind devastating water shortages and record droughts in the western U.S.

Airports | Jul 22, 2015

MUST SEE: JFK airport taps Gensler to design terminal for animals

Pets can enjoy luxurious spa and grooming services before being transported directly to their flight from the terminal.

Office Buildings | Jul 21, 2015

Finally! There's a workplace trend that’s worth embracing

There’s a realization by corporate real estate executives that in order to create a successful workplace, there must be alignment between their people, their place, and the tools they have to do their jobs.

University Buildings | Jul 21, 2015

Maker spaces: Designing places to test, break, and rebuild

Gensler's Kenneth Fisher and Keller Roughton highlight recent maker space projects at MIT and the University of Nebraska that provide just the right mix of equipment, tools, spaces, and disciplines to spark innovation. 

BIM and Information Technology | Jul 20, 2015

New stylus brings digital sketching to the next level

Without buttons, users can change the weight of the stylus’ stroke.

Architects | Jul 20, 2015

New York design competition looks to shed the sidewalk shed

New York, which has nearly 200 total miles of sidewalk sheds, is seeking a concept that is practical but that also looks good.

boombox1
boombox2
native1

More In Category

Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.



Libraries

Reasons to reinvent the Midcentury academic library

DLR Group's Interior Design Leader Gretchen Holy, Assoc. IIDA, shares the idea that a designer's responsibility to embrace a library’s history, respect its past, and create an environment that will serve student populations for the next 100 years.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021