flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

Sponsored | Fire and Life Safety | Apr 1, 2015

Radiant Heat: The Invisible Killer

Where there’s smoke, there’s fire. Where there’s fire, there’s the deadly threat of radiant heat.

Modular Building | Mar 31, 2015

Phoenix apartment complex will be made from recycled shipping containers

The eight-unit complex, called Containers on Grand, was inspired by the need for affordable and sustainable housing near the city's core.

Structural Materials | Mar 30, 2015

12 projects earn structural steel industry's top building award

Calatrava's soaring Innovation Science and Technology Building at Florida Polytechnic University is among the 12 projects honored by the American Institute of Steel Construction in the 2015 IDEAS² awards competition. 

Cultural Facilities | Mar 30, 2015

Designs released for new entertainment center in Lubbock, Texas

Amenities of the facility include a performance venue that seats 2,220, a smaller one that seats 425, a 6,000-sf multipurpose room, and a bistro café.

Multifamily Housing | Mar 27, 2015

Bathroom fixtures get a starchitect makeover by Bjarke Ingels

This Danish starchitect elevates the toilet paper holder (and other bathroom accessories).

Architects | Mar 27, 2015

Illustrator Federico Babina explores architecture as animals

When you pay attention, the Eiffel Tower really does look like a giraffe.

Transit Facilities | Mar 25, 2015

Kengo Kuma selected to design new Paris Metro station

The new station will serve as a hub to connect Paris' northern suburbs with the core.

High-rise Construction | Mar 24, 2015

Timber high-rise residential complex will tower over Stockholm waterfront

The four towers, 20 stories each, will be made entirely out of Swedish pine, from frame to façade.

Religious Facilities | Mar 23, 2015

Is nothing sacred? Seattle church to become a restaurant and ballroom

A Seattle-based real estate developer plans to convert a historic downtown building, which for more than a century has served as a church sanctuary, into a restaurant with ballroom space.

Government Buildings | Mar 23, 2015

SOM leads planning for Egypt’s new $45 billion capital city

To alleviate overcrowding and congestion in Cairo, the Egyptian government is building a new capital from scratch.

boombox1
boombox2
native1

More In Category

Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.



Libraries

Reasons to reinvent the Midcentury academic library

DLR Group's Interior Design Leader Gretchen Holy, Assoc. IIDA, shares the idea that a designer's responsibility to embrace a library’s history, respect its past, and create an environment that will serve student populations for the next 100 years.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021