flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

| Nov 5, 2014

AEC firms leverage custom scripts to bridge the ‘BIM language gap'

Without a common language linking BIM/VDC software platforms, firms seek out interoperability solutions to assist with the data transfer between design tools.

| Nov 5, 2014

Survey: More than 75% of workload takes place without face-to-face interactions

With the rise of technology, much of the workday—even the most productive morning hours—is spent corresponding via email or conference call, according to a recent survey of corporate workers by Mancini•Duffy.

| Nov 5, 2014

The architects behind George Lucas' planned Chicago museum unveil 'futuristic pyramid'

Preliminary designs for the $300 million George Lucas Museum of Narrative Art have been unveiled, and it looks like a futuristic, curvy pyramid.

Sponsored | | Nov 5, 2014

How to maximize affordability and sustainability through all-wood podiums

Wood podium construction takes an age-old material and moves it into the 21st century. 

| Nov 5, 2014

Engineering firm CEOs upbeat about financial performance, industry employment

According to the latest ACEC Engineering Business Index, which charts the health of the engineering industry, U.S. engineering firm CEOs reported higher backlogs and a strong rebound in hiring.

| Nov 4, 2014

Zaha Hadid's first building in Shanghai debuts

Sky SOHO is the third in a trilogy of SOHO China developments designed by Zaha Hadid Architects.

| Nov 4, 2014

HOK breaks ground on colossal research complex for LG in Seoul

Located in Seoul’s Magok District, the LG Science Park provides facilities to support innovative research and industrial prototyping. HOK designed phase one of the master plan and six of the laboratory and office buildings.

| Nov 3, 2014

IIT names winners of inaugural Mies Crown Hall Americas Prize

Herzog & de Meuron's iconic 1111 Lincoln Road parking garage in Miami Beach, Fla., is one of two winners of the $50,000 architectural prize.

| Nov 3, 2014

Cairo's ultra-green mixed-use development will be topped with flowing solar canopy

The solar canopy will shade green rooftop terraces and sky villas atop the nine-story structure.

| Nov 2, 2014

Top 10 LEED lessons learned from a green building veteran

M+W Group's David Gibney offers his top lessons learned from coordinating dozens of large LEED projects during the past 13 years.

boombox1
boombox2
native1

More In Category

Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.



Libraries

Reasons to reinvent the Midcentury academic library

DLR Group's Interior Design Leader Gretchen Holy, Assoc. IIDA, shares the idea that a designer's responsibility to embrace a library’s history, respect its past, and create an environment that will serve student populations for the next 100 years.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021