flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

| Jun 24, 2014

Mayor Rahm Emanuel announces plans for a Chicago Architecture Biennial

Chicago's mayor Rahm Emanuel announces plan to hold the Chicago Architecture Biennial in late 2015, intended to rival Venice's Biennale.

| Jun 24, 2014

Intuit begins work on LEED Platinum campus addition

Demolition will begin this week as a precursor to construction of Intuit's new addition to its Mountain View, Calif., campus. The first of two additions, a 185,000-sf building on Marine Way, is expected to begin construction in August. 

| Jun 23, 2014

5 new designs unveiled for Make It Right homes at Fort Peck, Mont.

Make It Right, Brad Pitt's foundation that builds homes for people in need, has just revealed five new designs for the Fort Peck (Mont.) Indian Reservation.

| Jun 23, 2014

Gehry's 'glass sail' cultural center for Foundation Louis Vuitton set to open in October

Comissioned by Bernard Arnault, American legendary architect Frank Gehry's newest structure in Paris for Foundation Louis Vuitton will house eleven galleries and an auditorium for performing arts.

| Jun 23, 2014

Lilker Associates launches Lighting Group; David Cyr announced as Director

New division rounds out building systems services offerings for the Manhattan-based consulting firm.

| Jun 23, 2014

Berlin House of One will accommodate Muslims, Jews, and Christians

The building will rise on the ruins of a 13th-century Christian church that was damaged during WWII and eventually demolished.

| Jun 22, 2014

5 ways to improve your firm’s branding efforts

Establishing, conveying, and maintaining a powerful brand is a critical component of an AEC firm’s marketing strategy. Here are five strategies to make a greater impact with your firm’s branding efforts.

Sponsored | | Jun 22, 2014

JW Marriott Indianapolis redefines city’s skyline

The 34-story JW Marriott is both the largest and tallest hotel in Indianapolis. One of the most prestigious hotels in the city, the JW Marriott has hosted celebrities and NFL teams alike. 

| Jun 20, 2014

Sterling Bay pulled on board for Chicago Old Main Post Office project

Sterling Bay Cos. and Bill Davies' International Property Developers North America partner up for a $500 million restoration of Chicago's Old Main Post Office

| Jun 20, 2014

U.S. Energy Information Administration releases preliminary Commercial Buildings Energy Consumption Survey results

Federal survey project shows that commercial-building floorspace has grown 22% since 2003; energy-use data will be released in Spring 2015.

boombox1
boombox2
native1

More In Category

Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.



Libraries

Reasons to reinvent the Midcentury academic library

DLR Group's Interior Design Leader Gretchen Holy, Assoc. IIDA, shares the idea that a designer's responsibility to embrace a library’s history, respect its past, and create an environment that will serve student populations for the next 100 years.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021