flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

| Dec 9, 2013

ULI: Real estate market in 2014 will be 'recovering from the recovery'

The U.S. commercial real estate market is gradually “recovering from the recovery” and will “gain momentum” in 2014, according to ULI CEO Patrick L. Phillips. 

| Dec 9, 2013

Does technology help or hinder innovation?

Whether digital technology will help or hinder workplace insights remains a topic of ongoing debate. FastCo.Design features insights from business scholars on both sides of the issue.

| Dec 9, 2013

What is life cycle cost optioneering?

Life cycle cost optioneering is a way of assessing alternative design options, analyzing their long-term capital and operational costs to identify those with the lowest price tag, over the entire life cycle. 

| Dec 6, 2013

French concert hall includes integrated musical elements [VIDEO]

La Métaphone, a concert hall in Ognies, France, is a 1,980-sm facility with the unique characteristic of being a structural musical instrument. The solar-powered building incorporates musical elements in its walls, which can be played by musicians inside or outside the facility.

| Dec 6, 2013

Goettsch Partners selected 2013 AIA Chicago Firm of the Year

Architecture firm Goettsch Partners (GP) has been named the 2013 Firm of the Year, as conferred by the Chicago chapter of the American Institute of Architects (AIA Chicago). The award is the highest honor a firm can receive from the chapter.

| Dec 5, 2013

Maximizing the impact of online marketing

Because most professional services firms exist to help their clients reduce risk and navigate an uncertain future, they tend to approach the world of online or digital marketing with some caution. Here are four tips for maximizing the impact of online marketing.

| Dec 5, 2013

Exclusive BD+C survey shows reaction to Sandy Hook tragedy

More than 60% of AEC professionals surveyed by BD+C said their firms experienced heightened interest in security measures from school districts they worked with. 

| Dec 5, 2013

Translating design intent from across the globe

I recently attended the Bentley User Conference in Vejle, Denmark. I attended the event primarily to get a sense for the challenges our Danish counterparts are experiencing in project delivery and digital communication. One story I heard was from a BIM manager with Henning Larsen Architects in Denmark, who told me about a project she’d recently completed overseas in the Middle East. She outlined two distinct challenges and offered some interesting solutions to those challenges. 

| Dec 4, 2013

SmithGroupJJR opens office in Shanghai, China

SmithGroupJJR, the oldest architecture and engineering firm in the U.S., has opened an office in Shanghai, China. The firm will focus on several of China’s biggest growth markets: research and development, healthcare, continuing care/retirement communities, and higher education.  

| Dec 4, 2013

First look: Dubai's winning bid for World Expo 2020 [slideshow]

Dubai has been chosen as the site of the 2020 World Expo. HOK led the design team that developed the master plan for the Expo, which is expected to draw more than 25 million visitors from October 2020 through April 2021.

boombox1
boombox2
native1

More In Category

Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.



Libraries

Reasons to reinvent the Midcentury academic library

DLR Group's Interior Design Leader Gretchen Holy, Assoc. IIDA, shares the idea that a designer's responsibility to embrace a library’s history, respect its past, and create an environment that will serve student populations for the next 100 years.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021